Spots - Roll Back Malaria

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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Client:Product:Media:Language:Duration:Home-based managementDISHMalaria medicineRadioEnglish45 secSFXMOMBABY CRYING HYSTERICALLYTata wabana, wake up!The baby is so hot!SFXDADMOMDADANNCR(TAG)BABY CRYING UP AND UNDERLet me run next door to the community drug distributor and get malariamedicine.Sure? Shouldn’t we take him to the health centre?But the health centre is many miles away. And we have no transport.Remember what the musawo told us? If your child has fever and youlive far from a health centre, go to a community worker with the greencross for proper medicine.Treat children with fever during the first 24 hours! Proper medicine andadvice available from community distributors with the green cross orany health centre.FIGHT MALARIA!Spot On Malaria: Guide143
ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Prompt treatmentTarget audience: Rural fathers with children under age 5Strategy: Every fever is life threatening. Do what it takes to treat child within 24hours.Message: Treat all fever seriously. Start Homapak right away.Key benefit: Because child treated immediately, minimizes care taking burden somother can return to market. Also minimizes health costs.Approach: Uses men/fathers as change agents. Positive reinforcement and modelingof positive behavior. Sharing lesson from a negative experience.Format:DialogueDuration: 42 secSFXPAULJOHNPAULJOHNPAULSOUNDS OF CRICKETS, CHICKENS UP AND UNDERHi John. Why were you selling at the market today?(WORRIED) My wife Mary had to stay home. Little Charles has hot bodyand won’t stop crying.(CONCERNED) How long has he been hot?Since very early this morning.You should give him Homapak, now. When little Irene had a fever, wedidn’t think it was serious. In the end, we had to take her to the hospital.They told us if we had given her Homapak right away, she probably wouldhave gotten better at home. So, don’t wait. Give Charles Homapak now!NEXT DAYSFXPAULSFXJOHNMUSICANNCR (Male)TRANSITION SOUNDS—ROOSTER, CHICKENS(WARM GREETING) John! Mary! How’s little Charles doing?BABY COOING SOUNDS UNDERHe’s much better. Thanks to your advice, we gave Charles HOMAPAK rightaway. Now Mary’s able to go back to the market.LIGHT, HAPPY MUSIC UP AND UNDER(TAG) Treat all fevers seriously. Start Homapak right away.144 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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