Spots - Roll Back Malaria

ANNEX 4GLOSSARYMALARIA AND HEALTHGENERAL RADIOInsecticide-treated mosquito nets (ITNs): Bed nets that are treated with productsthat kill mosquitoes.Intermittent preventive treatment (IPT): Two timed doses of anti-malarial drugsgiven to pregnant women to prevent infection of her unborn child.Sulfadoxine pyrimethamine (SP): The generic name for an anti-malarial drug usedfor preventive treatmentFlighting: A media strategy for broadcasting a spot or campaign (group of spots) for aspecific duration (such as three months). It schedules more exposure at certaintimes and less during other times.Frequency: The average number of times an audience is exposed to a specific spot.Jingle: A short song (five to 10 seconds) composed to create an identity for aproduct or idea. Jingles provide continuity from one spot to another. A jingle maybe the program slogan (frequently the reason why people should do what you areasking) put to music.Magazine program: A radio program that uses a combination of formats and maydiscuss several themes. Magazines are usually 15 to 30 minutes long.Prime time: Hours when the largest number of people are listening to the radiostation. The station manager will charge the highest price for spots run duringthese hours.Public service announcement (PSA): A spot or announcement on radio ortelevision that serves the public good. Often, stations provide time for PSAs forfree.Radio drama: A series of radio programs in which a plot develops around a centralperson or group.Radio program: Radio material, usually five to 20 minutes long, that has the sameopening and closing for each program to give it continuity, with only the contentin the middle varying from program to program.153