ANNEX 1: RESOURCESCommunication/materials development• US National Cancer Institute. “Making Health Communication Programs Work: APlanner’s Guide.” US Department of Health & Human Services, December 2002.Available at: www.cancer.gov/pinkbook• O’Sullivan, GA, and others. A Field Guide to Designing a Health CommunicationStrategy. Johns Hopkins Bloomberg School of Public Health Center forCommunication Programs, Baltimore, MD, March 2003.Available at: www.jhuccp.org/pubs/fg/index.shtml• Younger, E, and others. Immunization and Child Health Materials DevelopmentGuide. Bill and Melinda Gates Children’s Vaccine Program/PATH, Seattle, 2001.Available at: www.childrensvaccine.org/html/ip_clinical.htmAudio and radio• American Public Health Association. Using Radio for Primary Health Care.Washington, DC, September 1982. For more information, contact the APHA atwww.apha.org• Dragon, Alfonso Gumucio. Making Waves: Stories of Participatory Communicationfor Social Change. The Rockefeller Foundation. New York, New York, 2001. Formore information, see www.rockfound.org• Open Society Foundation for South Africa. Community Radio Manual. 1999.Available at: www.osf.org.za/File_Uploads/pdf/CRM-1-prelims.pdf• WHO, UNICEF and HealthCOM/USAID. “Using Radio <strong>Spots</strong> to Support NationalCDD Programmes.” WHO/CDD/94.48. Washington, DC, 1994. Available at:www.who.int/child-adolescent-health/New_Publications/CHILD_HEALTH/WHO_CDD_94.48.htm• UNAIDS and Media Action International. Radio and HIV/AIDS: Making aDifference. A guide for radio practitioners, health workers and donors. Geneva,1999. Available at: http://www.unaids.org/html/pub/publications/irc-pub05/jc429-radio_en_pdf.pdfWeb sites about radio and related information• AMARC (the World Association of Community Radio Broadcasters)An international nongovernmental organization that works closely with a networkof local partners and regional offices in Africa, Latin America, Asia and Europe toprovide advocacy and support for community radio development.www.amarc.org/amarc/ang/Spot On <strong>Malaria</strong>: Guide105
ANNEX 1: RESOURCES• Audience DialogueProvides information about using research-based techniques to makecommunication more effective.www.audiencedialogue.org• The Communication InitiativeA resource where visitors can share, debate and innovate for more effectivedevelopment communication practice. It offers e-forums, data, regular electronicpublications on training, effective development communication practice, changetheories, as well as a range of issues from health, gender, and human rights to theenvironment.www.comminit.com• Independent Radio Drama Productions Ltd.A non-profit organization based in the UK that promotes radio drama andprovides links for writers new the medium.www.irdp.co.uk/scripts.htm• Radio Lab GuidesColumbia University School of Journalism online resource provides tips on writing,reporting and producing news and information material for radio broadcast.www.jrn.columbia.edu/studentwork/radio/help/index.asp• RadiositeMaintained by the Canadian Society for Independent Radio Production enablesradio and audio producers, whether professional or volunteer, to share ideas andlearn new skills.www.radiosite.ca/• Soul Beat AfricaThis site provides space to share experiences, materials, strategic thinking andevents, and to engage in discussion and debate. It is meant for communicators,practitioners, media makers, academics, researchers, and others who are using orare interested in communication for change in Africa.www.comminit.com/africa/soul-beat.html• The writersroom!BBC’s online resource for writing drama and comedy for television, radio and film.www.bbc.co.uk/writersroom/106 Spot On <strong>Malaria</strong>: Guide
- Page 1 and 2:
SPOT ONMALARIAA Guide toAdapting, D
- Page 3 and 4:
ACKNOWLEDGMENTSThis Guide is adapte
- Page 6 and 7:
CONTENTSOVERVIEWSpotlight on malari
- Page 8 and 9:
ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
- Page 10 and 11:
OVERVIEWSPOTLIGHT ON MALARIAEach ye
- Page 12 and 13:
OVERVIEWWHEN ARE RADIO SPOTS NOT US
- Page 14 and 15:
OVERVIEWGathering information perio
- Page 16 and 17:
STEP 1GATHER INFORMATION,BUILD YOUR
- Page 18 and 19:
STEP 1: GATHER INFORMATION, BUILD Y
- Page 20 and 21:
STEP 1: GATHER INFORMATION, BUILD Y
- Page 22 and 23:
STEP 1: GATHER INFORMATION, BUILD Y
- Page 24 and 25:
STEP 1: GATHER INFORMATION, BUILD Y
- Page 26 and 27:
STEP 1: GATHER INFORMATION, BUILD Y
- Page 28 and 29:
STEP 2DEVELOP THE CREATIVE BRIEFADA
- Page 30 and 31:
STEP 2: DEVELOP THE CREATIVE BRIEFO
- Page 32 and 33:
STEP 2: DEVELOP THE CREATIVE BRIEFU
- Page 34 and 35:
STEP 2: DEVELOP THE CREATIVE BRIEFR
- Page 36 and 37:
STEP 2: DEVELOP THE CREATIVE BRIEFB
- Page 38 and 39:
STEP 2: DEVELOP THE CREATIVE BRIEFO
- Page 40 and 41:
STEP 2: DEVELOP THE CREATIVE BRIEFS
- Page 42 and 43:
STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
- Page 44 and 45:
STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 46 and 47:
STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 48 and 49:
STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 50 and 51:
STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 52 and 53: STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 54 and 55: STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 56 and 57: STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 58 and 59: STEP 3: ADAPT OR DEVELOP EFFECTIVE
- Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
- Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
- Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
- Page 66 and 67: STEP 4: PRETESTWho should conduct t
- Page 68 and 69: STEP 4: PRETEST• The left-hand co
- Page 70 and 71: STEP 4: PRETESTSample revisions bas
- Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
- Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
- Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
- Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
- Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
- Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
- Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
- Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
- Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
- Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
- Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
- Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
- Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
- Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
- Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
- Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
- Page 106 and 107: Seven-step radio spot production cy
- Page 108 and 109: Creative brief templateProject:Cont
- Page 110 and 111: Assessing radio spots for pretestWo
- Page 112 and 113: Sample pretesting guide for group d
- Page 114 and 115: Sample pretesting guide for group d
- Page 116 and 117: Sample pretesting guide for group d
- Page 118 and 119: Sample pretesting guide for group d
- Page 120 and 121: Tips for facilitating group discuss
- Page 122 and 123: Notetaking sheet: Radio spot pretes
- Page 124 and 125: Who listens and whenRadio station:L
- Page 126 and 127: Radio spot monitoring: A planning w
- Page 128 and 129: Radio spot evaluation: A planning w
- Page 130 and 131: Malaria communication activities pl
- Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
- Page 134 and 135: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 136 and 137: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 138 and 139: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 140 and 141: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 142 and 143: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 144 and 145: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 146 and 147: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 148 and 149: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
- Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
- Page 152 and 153:
ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
- Page 154:
CHANGE ProjectAcademy for Education