Spots - Roll Back Malaria

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ANNEX 1: RESOURCESHow radio complements other channelsBecause radio can communicate with people regardless of their literacy level, it canbe a powerful way to share vital health information. However, radio, particularlyradio spots, are most effective,when part of an overall program, and integrated intoall other malaria communication activities (especially national ones whereappropriate). A communication plan shows how each of these activities workstogether, using the strength of each to reinforce key messages and reach variousaudiences.Three ways to add radio to a communication plan*1. Define the communication objectives based on the national malaria strategy, thelocal malaria strategy, or data that you have analyzed about related issues. (Forexample, increase nightly use of treated nets by children under age 5).2. Identify multiple channels for your messages based on the action (behaviorialobjective) you want the audience to take. (For example,use radio to encouragenightly use of treated nets, especially for pregnant women. Use another channel todescribe how to treat nets with insecticide.)3. Develop radio spots at the same time you are developing other communicationmessages and activities on the same topic. Make sure the messages and toneused are consistent across all channels and reinforce each other.A communication plan helps you organize and integrate your malariacommunication activities. What follows is an example that shows a range of activitiesand channels used to promote treated nets in one local district.*Used with permission from WHO, UNICEF and HealthCOM/USAID (1994), Using Radio Spots toSupport National CDD Programmes, p. 19.Spot On Malaria: Guide101
ANNEX 1: RESOURCESExample of a malaria communication planPromotion of insecticide treated netsName:Organization:District:Date:Objective Audience AreaIf smaller than district,list subdistricts/parishesKey message Channels If radio,list formats (spot,serial, etc.)Increasepurchase ofnetsUrban and ruralmarried menDistrictInsecticidetreatednets killmosquitoesRadioTheaterFlyersDrama, quizshow, interviewHealth talksIncrease nightlyuse of nets bychildrenunder 5Urban and ruralmarried menwith childrenunder 5DistrictInsecticidetreatednetsprotect thehealth of youngchildren whosleep under themnightlyRadioCommunityhealth workersUnder-5 clinicsHealth talksSpots, quizshow,documentaryIncrease nightlyuse of nets bypregnantwomenUrban and ruralmarried menwith pregnantwivesSubdistricts A,B, CInsecticidetreatednetsprotect thehealth ofpregnant womenand unborn childif slept underevery nightRadioPrenatal clinicTraditional birthattendantsHealth talksSpots, paneldiscussion,newsIncreaseregular usageof insecticidetreatmentUrban and ruralmarried menwith netsDistrict capital,Subdistrict A—parishes 1, 2,3Subdistrict B—parishes 9, 10Treat your net soyou will not needmalariatreatmentRadioTheaterFlyersHealth talksSpots, talkshow, serialdrama102 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 48 and 49: STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
Page 134 and 135: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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