Spots - Roll Back Malaria

STEP 1: GATHER INFORMATION, BUILD YOUR TEAM, PLAN YOUR SPOTNumber of spots to developObjective Target audience Action(s) to be taken Number of spots(one message per spot)Encourage correctdosing of medicine.(Give medicine forthe correct amountof time, the correctnumber of timesper day.)Mothers ofchildren under5 years old1. Ask the drug providerhow often to give themedicine and for howlong.2. Follow the instructionsgiven by the drugprovider (and/or writtenon the package).3. Make sure you give allof the medicine that youhave been given or yourchild could get sickagain soon.3You may also have to produce different spots to match the formats of different radiostations. Radio stations tend to have a distinct personality or sound that is called aformat. Common formats include talk radio, all news and information or a certainstyle of music (rock, pop). Ideally, the sound of your spot should match the sound ofthe station.CALCULATE YOUR BUDGET: TALLY COSTS FROM CONCEPT TO AIRConsider all three phases in your plan and budget: pre-production, production andpost-production. Even though radio spots are short, they require the same fullproduction process as longer formats. To help manage the process, refer to the Radiospot production workplan and timeline in the Overview section or see Appendix 2.Create a budget by estimating the costs for:• Developing the spot (pre-production, Steps 1-4)• Producing the spot (production, Step 5)• Broadcasting, monitoring and evaluating the spot (post-production, Steps 6-7)Do not let budget or other limitations keep you from learning about your intendedaudience, planning, pretesting the spot or monitoring/evaluating it. Neglecting any ofthese steps could undermine your spot’s effectiveness.18Spot On Malaria: Guide