Spots - Roll Back Malaria

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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Complete the treatmentProduct: MalariaTarget audience: Rural parents of young childrenMedia:RadioLanguage: EnglishDuration: 60 secSFXSFXDADMOMRURAL DAYTIME SOUNDS2-YEAR CHILD LAUGHING(WARM, LOVING) Hello. How’s my boy doing? He looks a lot better.Yes, his fever has gone down and he's playing again.(LOUDER, CALLING) Robert, come here and take your malaria medicine.DADMOMDADDADSFXSFXDADMUSICANNCR(TAG)(BOTHERED) Why are you wasting good medicine by giving Robert morewhen his fever is better?(SOOTHING) Don’t you remember that the health worker told us we mustgive our little boy the right amount every day, until he finishes it all.(CALMER, REMEMBERING) Yes, that’s right. She said if we do not givehim all the medicine, his fever could come back again soon.(CALLING) Robert, come here and take your medicine.CHILD’S RUNNING FEETPOURING WATER INTO CUP (AND CHILD SWALLOWING)(PROUDLY) That’s my big boy! He took all his medicine.UP AND UNDERFinish all the recommended medicine to fight malaria.This message is brought to you by the Ministry of Health.Spot On Malaria: Guide147
ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Product:Medium:Source:Duration:Language:Target group:Don’t share the medicineComplete the treatment for childrenRadioKamuli District, Uganda60 secEnglishParents and caretakers of children under 5 years of ageSFXBABITASFXBABITAKIIRYABABITAKIIRYABABITAKIIRYABABITAMUSICANNOUNCER(TAG)BABY CRYING(WORRIED) Oh my child Nambi, you are so hot again! What can I donow?FOOTSTEPS: KNOCK ON(CONCERNED) Musawo, you are welcome. My child’s body is still veryhot and she is crying so much yet she took the Homapak you gave meyesterday.Did she take today’s dose?(TROUBLED) No. You see, her brother John had a fever too. So, I gavehim part of the medicine this morning.(GENTLY SCOLDING) Babita, you know you should not share outHomapak between the children. If a child doesn’t complete all three daysof the treatment, the malaria will not be cured.(APOLOGETIC) Sorry, I forgot that. Can you give me some moremedicine?(REASSURING) Yes, let me give you more Homapak for the girl tocomplete her treatment. And here is a new packet for John.This time I’ll make sure each one finishes their medicine.TRANSITIONParent, caretaker, help your child recover completely from malaria. Ensurethat your child completes all the Homapak three days as advised.This message is brought to you by the Ministry of Health.148 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
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ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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