Spots - Roll Back Malaria

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Sample pretesting guide for group discussion (con’t)16a. What didn’t you like about the other spot? (How many think each? Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________17. For those who liked both equally: Why do you like both equally? Don’t you hear any difference?(How many think each? Count out loud.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________18. For those who didn’t like either: Why didn’t you like either? What would you have liked better?(How many think each? Count out loud.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________19. How many of you have a working radio in your household? (How many say each? Count out loud.) Yes NoListener information (10-15 minutes)20. Where do you listen to the radio? (How many say each? Count out loud.) Home Neighbor’s house Field Other work Other ____________________________ Don’t know21. How often do you listen to the radio? (How many say each? Count out loud.) Every day Other ____________________________ Don’t knowcontinued next page Spot On <strong>Malaria</strong>: Guide121
Sample pretesting guide for group discussion (con’t)22. What are your favorite type(s) of radio programs? (How many say each? Count out loud.) News Talk shows Music Serial drama Farm broadcast Sports Other ____________________________ Don’t know23. What is the name of your ONE favorite radio program? What station is it on? What day and time doesit air? (Note how many say each? Count out loud.)Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____Prog ___________________ Station______________ Day_________ Time_________ How many_____24. I’m finished with the questions for you. Do you have other comments or questions for me today?(Write them down. If you do not know the answers, refer participants to a health worker.)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Thank you very much for your opinion.It will help us to improve these spots before we put them on the radio.Adapted from Radio Guide: A guide to using radio spots in national CDD programmes, p. 105.122Spot On <strong>Malaria</strong>: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
Page 134 and 135: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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