Spots - Roll Back Malaria

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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIPTITNKAPMOHPSASPTBAUNICEFUSAIDWHOAntenatal careCanadian International Development AgencyDrug distributorDemographic and Health SurveyDepartment for International Development (UK)Integrated Management of Childhood IllnessIntermittent Preventive TreatmentInsecticide Treated NetKnowledge, Attitudes and PracticesMinistry of HealthPublic Service AnnouncementSulfadoxine pyrimethamine (generic name of a specific antimalarial drug;Fansidar is one of its common brand names)Traditional Birth AttendantUnited Nations Children’s FundUnited States Agency for International DevelopmentWorld Health OrganizationSpot On <strong>Malaria</strong>: Guidev
OVERVIEW- Spotlight on malaria- How radio can help- When are radio spots not useful?- Adapting or creating original spots at thesub-national level- Seven-step radio spot production cycle• Overview• Workplan and timeline
Page 1 and 2: SPOT ONMALARIAA Guide toAdapting, D
Page 3 and 4: ACKNOWLEDGMENTSThis Guide is adapte
Page 6 and 7: CONTENTSOVERVIEWSpotlight on malari
Page 10 and 11: OVERVIEWSPOTLIGHT ON MALARIAEach ye
Page 12 and 13: OVERVIEWWHEN ARE RADIO SPOTS NOT US
Page 14 and 15: OVERVIEWGathering information perio
Page 16 and 17: STEP 1GATHER INFORMATION,BUILD YOUR
Page 18 and 19: STEP 1: GATHER INFORMATION, BUILD Y
Page 28 and 29: STEP 2DEVELOP THE CREATIVE BRIEFADA
Page 30 and 31: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 32 and 33: STEP 2: DEVELOP THE CREATIVE BRIEFU
Page 34 and 35: STEP 2: DEVELOP THE CREATIVE BRIEFR
Page 36 and 37: STEP 2: DEVELOP THE CREATIVE BRIEFB
Page 38 and 39: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 40 and 41: STEP 2: DEVELOP THE CREATIVE BRIEFS
Page 42 and 43: STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
Page 44 and 45: STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
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ANNEXES- Annex 1:Resources (pages 9
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ANNEX 1RESOURCESINTRODUCTION TO MAL
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ANNEX 1: RESOURCESFor the unborn in
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ANNEX 1: RESOURCESHow radio complem
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ANNEX 1: RESOURCESThis communicatio
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ANNEX 1: RESOURCESCommunication/mat
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ANNEX 2TOOLS YOU CAN USETOPICSWorks
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Seven-step radio spot production cy
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Creative brief templateProject:Cont
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Assessing radio spots for pretestWo
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Sample pretesting guide for group d
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Tips for facilitating group discuss
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Notetaking sheet: Radio spot pretes
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Who listens and whenRadio station:L
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Radio spot monitoring: A planning w
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Radio spot evaluation: A planning w
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Malaria communication activities pl
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ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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