Spots - Roll Back Malaria

INTRODUCTIONRadio, without a doubt, is the communication tool most available throughout theworld. Harnessing its power to promote behavior change can be easy when youknow how. That is the aim of Spot On, a guide to adapting and creating, testing,producing, placing and evaluating radio spots for those with some or no radioexperience.The Spot On Malaria guide focuses on malaria prevention and treatment messagesand ways to tailor them to reach communities often missed by national malariaprograms. However, its methods may be applied to any health topic.This Guide to using the airwaves more effectively will be especially helpful to thosecharged with communicating with their community about malaria—programmanagers at the district or sub-national level, health educators, district health officers,malarial focal persons as well as radio producers.Spot On shows you how to adapt or localize materials from your national malariaprogram and how to create original radio spots or adverts to respond to local needs.It offers a wealth of tools to help you through the production process. The Guide alsoencourages you to work with colleagues and local experts. Gathering a team toprovide advice and share some of the work will make your product stronger.What’s insideSpot On takes you through a seven-step process for planning, adapting or creating,testing and producing radio spots. It also offers tips on:• Securing adequate and appropriate airtime• Deciding whether to use free or paid airtime• Monitoring and evaluating your spotsSpot On also includes:• Resources about malaria, radio and communication that you can tap right now,with many available free on the Web (Annex 4)• Planning, research and implementation tools, including a sample pretesting guideand screener (Annex 2)• Over 15 sample scripts on various malaria topics, including treatment, insecticidetreatednets and intermittent preventive treatment of pregnant women (Annex 3)• A sample five-day agenda for conducting a Spot On training workshop (Annex 2)As the electronic media play an ever larger role in people’s lives, it is hoped thatSpot On will be one resource that enables a broad range of people to use one of itsmost powerful tools—radio—more effectively.Spot On Malaria: Guidei