Spots - Roll Back Malaria

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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Client:Product:MediaLanguage:Duration:News flashNetMarkITNRadioEnglish30 secSFXNEWS BROADCAST MUSIC UP AND UNDERMALE ANNCRHello. In the news of this hour ….. this year alone more than 2 millionpeople in Africa have been killed by malaria carried by night-bitingmosquitoes.But there is good news, insecticide treated mosquito nets killmosquitoes on contact, protecting you and your family.These modern nets are totally safe, work all night long and must beretreated to stay effective.Use an insecticide treated net with the green Netmark seal of quality.Insecticide Treated Nets Kill Mosquitoes.ANNCR(TAG)MUSICANNCRSFXInsecticide treated nets…..JINGLEkill mosquitoes.THUMPSpot On <strong>Malaria</strong>: Guide137
ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Client:Product:Media:Language:Duration:TestimonialNetMarkITNRadioEnglish40 secWOMAN(QUITE SERIOUS TONE) As a doctor, I strongly recommend guardingagainst malaria by sleeping under an insecticide treated net.These nets kill night-biting mosquitoes, the carriers of malaria, oncontact—all night long.(WARMS UP A LITTLE) And as a mother, I’d like to tell you that theseinsecticide treated nets are totally safe for you and your family.I also retreat my net regularly so it stays effective.(TOTALLY RELAXED, WITH A SMILE.) And as a woman, I want to tellyou that these nets are available in a range of modern colors andsizes—perfect for any home.MANANNCR(TAG)MUSICANNCRSFXUse an insecticide treated net with the green NetMark seal of quality.Insecticide treated nets…..JINGLEkill mosquitoes.THUMP138 Spot On <strong>Malaria</strong>: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
Page 136 and 137: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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