Spots - Roll Back Malaria

STEP 1: GATHER INFORMATION, BUILD YOUR TEAM, PLAN YOUR SPOTPARTNERING AND COST-SHARINGDeveloping, producing and airing spots can be complicated and requires adequatefinances. It is helpful to join forces with others to plan, organize and implementthese activities.Financial and administrative support can come from these sources:• Ministry of Health• Ministry of Information• NGOs• District government• Funding agenciesConsider these factors when you decide how to use radio to support your program:• Are there any agreements between ministries for free or reduced-cost productionand broadcasting that may be helpful to you?• Is there a budget for radio communication at your administrative level?• Is there radio production expertise in the health education department, at localNGOs or elsewhere?• What kind of support is available for other programs (health, social, agricultural,educational) that have used radio? How did they pay for it?• If your program does not have sufficient funding for all the necessary activities thatradio work requires, you can build on existing resources.For example:Human resources (expertise in design and production, pretesting and evaluation,etc.): Coordinate with the Health Education Unit or radio station staff to developand produce your materials.Financial resources (e.g., to pay for production and broadcast time and costs forpretesting and evaluation): Find out what MOH funding is available to produceradio materials and how you can use some of those funds.Airtime: Find out what other MOH programs are using radio. If the programsreach your target audience, ask the producer to include your materials in theirprograms.Information gathering/research: Use existing information. Conduct only small,focused studies to complete the information you need.20Spot On Malaria: Guide