Spots - Roll Back Malaria

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Sample pretesting guide for group discussion (con’t)13. Did you hear any sound in the message which distracted you or which you didn’t understand?(How many think each? Count out loud.) Yes No (go to question 14) Don’t know (go to question 14)13a. What sound was it? ASK: How would you make it less distracting? (How many think each?Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________14. If you could change anything in this spot (the situation, people, voices, music, the sounds, thewords....), what would you change to make it better? (Refer back to something they have mentionedthat might be confusing or irritating. How many think each? Count out loud.)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Thank you very much.Repeat following for each additional spot.Now I’m going to play another message. I’m going to play it twice. Then I will ask you some questionsabout it.Record number of spot played: __________Play the spot twice.Repeat questions 1-14 above for this spot. (Allow about 20 minutes for each.)When finished getting feedback on all the spots, compare. (20 minutes)ComparisonNow I'm going to play each of the spots one more time and I would like you to tell me which one you like best.(Play each spot one more time in the order they were heard originally.)continued next page Spot On <strong>Malaria</strong>: Guide119
Sample pretesting guide for group discussion (con’t)15. You have just heard the spots again. Which one did you like the best? (If the person hesitates torespond or doesn't want to offend you by making a choice, tell him that you can only play one of the spotson the air at a time and you need his/her help in deciding which one you should play first. How many dideach person think? Count out loud.) Spot heard first: “Name” OF SPOT________________________________ Spot heard second: “Name” OF SPOT_____________________________ Likes both equally (Go to question 17) Neither one (Go to question 18) Don’t know (indifferent) (go to question 18)15a. For those that liked the spot heard first better: For what reasons do you like the spot you heardfirst best? (How many think each? Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Probe: What do you remember most about this spot?(How many think each? Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________15b. What didn’t you like about the other spot? (How many think each? Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________16. For those that liked the spot heard second better: For what reasons do you like the spot you heardsecond best? (How many think each? Count out loud.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Probe: What do you remember most about this spot? (How many think each? Count out loud.)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________continued next page 120 Spot On <strong>Malaria</strong>: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
Page 134 and 135: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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