Spots - Roll Back Malaria

STEP 6: BROADCAST YOUR SPOTS• If you plan to air three spots, you should broadcast your spots at least six times aday so that your target audience still has two opportunities to hear each one.• If you plan to air more than one spot and broadcast a total of only once ortwice a day, people will not have an opportunity to hear each spot every day. Thisis not enough repetition for your spots to be effective.Local radio station listenership assessmentFor each radio station you intend to ask to air your spots, determine wholistens to it and when. Your local station can provide much of the informationyou need to complete this Who listens and when worksheet. (See Annex 2)Radio stationLocationWho listens and whenGeographic localeUrbanRuralAge rangeUp to 20 years21-40 years41-60 yearsIncome levelLowMiddleHighEducationNo schoolingElementarySecondaryHigher educationTime of day people listen(list hours)MorningAfternoonEveningNightWith childrenunder age 5MenNo childrenunder age 5With childrenunder age 5WomenNo childrenunder age 580 Spot On Malaria: Guide