Spots - Roll Back Malaria

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STEP 4: PRETESTSample revisions based on pretest findingsPretest finding 11Some people do not understand certainwords in the spotSome people are offended by a word orphrase in the spotsSome people are confused or irritated by asound effectSome people feel that the spot is meant forother people and not for themSome people feel that people in their area donot talk about things like this or use thosespecific wordsSome people do not like the voice of one ofthe charactersSome people do not understand what thespot is asking them to doSome people understand or remember onlypart of the messageChange required in the spotChange vocabulary to use words theyunderstand and use dailyChange vocabulary to use an inoffensiveword or phraseEliminate or change the sound effectReview your choice of the source ofinformation and vocabulary and make themmore relevantFind words or phrases that are moreappropriate for the areaFind another person to recordMake the vocabulary simpler and clearer;repeat the key message within the spotDivide the message in two and make twospots, each with one partIf you make significant changes to the spot after the pretest, take the revised spotback to the field for a quick pretest to confirm that the changes meet the fivemeasures of effectiveness before producing it. The quick “re-pretest” should be donewith different members of your target audience.11Used with permission from WHO, UNICEF and HealthCOM (1994), “Using Radio <strong>Spots</strong> to SupportNational CDD Programmes,” p. 54.Spot On <strong>Malaria</strong>: Guide67
STEP 5PRE-PRODUCTION,PRODUCTION ANDPOST-PRODUCTION- Pre-productionProduction• Who does what in the studio• Recording in the studio• Recording in the field• Using sound• Calculating the time to produce your spot- Post-production• Mix and edit as needed• Quality check• Duplicate and package
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
Page 20 and 21: STEP 1: GATHER INFORMATION, BUILD Y
Page 28 and 29: STEP 2DEVELOP THE CREATIVE BRIEFADA
Page 30 and 31: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 32 and 33: STEP 2: DEVELOP THE CREATIVE BRIEFU
Page 34 and 35: STEP 2: DEVELOP THE CREATIVE BRIEFR
Page 36 and 37: STEP 2: DEVELOP THE CREATIVE BRIEFB
Page 38 and 39: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 40 and 41: STEP 2: DEVELOP THE CREATIVE BRIEFS
Page 42 and 43: STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
Page 44 and 45: STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
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Tips for facilitating group discuss
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Notetaking sheet: Radio spot pretes
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Who listens and whenRadio station:L
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Radio spot monitoring: A planning w
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Radio spot evaluation: A planning w
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Malaria communication activities pl
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ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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