Spots - Roll Back Malaria

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Malaria communication activities planName: District:Organization: Date:TopicObjectiveAudienceAreaIf smaller than district,list subdistricts/ parishesKey messageChannelsIf radio,list formats(spot, serial, etc.)Spot On Malaria: Guide133
Sample 5-day agenda for Spot On workshopObjective: After completing this interactive workshop, participants will be able to adapt/create and produce;place, monitor and evaluate effective radio spots for malaria. Participants will take home scripts and spots theyhave produced in their local languages.Day One (Step 1)Welcome, introductions, objectives and expectationsIntroducing key radio concepts• The power of radio; determining if radio is rightfor you• The radio production processApplying malaria knowledge to spots• Malaria issues• Highlights of the National Malaria CommunicationStrategy, MOH• Applying Uganda malaria research results• Developing core health messagesDaily feedback, review of the day’s Key LearningsDay Two (Steps 2-3)Review Key Learnings points from day 1Using the language of radio (voice, music soundeffects)• Beyond spots, other radio formats• Basic radio skills and tools to adapt and createspotApplying the creative brief: what is it and how touse itAdapting/improving existing spots by developing acreative brief; writing adapted scripts• Present/perform team scripts• Revise scripts and translate into local languageDaily feedback; review of the day’s Key LearningsDay Three (Steps 2-5)Review Key Learnings from Day TwoDeveloping original spots• Write creative brief and script for original spot• Adapt script in English for one radio spot• Present/perform scripts for larger group.• Revise scripts and translate into local languageRecord voice tracks for pre-testing original andadapted spotsThe fundamentals of pretesting• Why pretest; who to test; how to pretest; what todo with results• Sample pretest questionnaire• Practice pretesting/moderating focus groupsDaily feedback; review of the day’s Key LearningsDay Four (Steps 4-5)Review Key Learnings from day 3Pretesting your spots• Pre-test Team spots with target audienceFinalizing scripts• Use results to improve scripts• Present revised scripts in local language(s) and inEnglishHow radio spots are produced: what to expect inthe studioTeams begin producing spots at radio/recordingstudioDaily feedback; review of the day’s Key LearningsDay Five (Steps 5-7)Review Key Learnings from day 4What to do with your radio spots: ensuring postproduction impact• Placing spots On Air• Buying air time/negotiating• Partnering to expand impact• Integrating spots into your malaria programMonitoring and evaluationTeams (continue) to produce radio spots atradio/recoding studioTeams develop implementation plans andtimetable for next stepsTeams present plansWorkshop assessmentClose; distribute certificates134 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
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Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
Page 134 and 135: ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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