Spots - Roll Back Malaria

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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Invest in your familyProduct: ITNs for pregnant womenTarget audience: Rural husbands of pregnant womenMessage: Preventing your pregnant wife from getting malaria can help protect herlife and that of your child. It will also save you money on treatingmalaria.Key benefit: The husband of a pregnant woman who buys an ITN for his wife touse nightly shows he is wise and forward-thinking: that he’s investingin the future of his family.Approach: Using trusted male friend as advisor. Positive reinforcement andmodeling of positive behavior.Language: EnglishDuration: 60 secSFXJOHNDAVIDJOHNDAVIDJOHNDAVIDJOHNMUSICANNCR TAGSOUNDS OF CHICKENS, CRICKETS, EARLY EVENING UP AND UNDER(WARM GREETING) Hi David, what is that thing that you’re carryinghome from market?(FRIENDLY) Hey John, it's an insecticide treated mosquito net.Whoa, that's a major investment, isn't it?Yes it is. But it's an important investment…in the health of my wife andour baby. Sleeping under an insecticide treated mosquito net everynight protects them from getting malaria. And while a treated net is notcheap, it's cheaper than going to hospital for treatment.(PUZZLED) Why is it so important for pregnant women? (CONCERNED)You know, my wife is pregnant, too.Because, John, when women are pregnant they are more likely to getmalaria and it can cause many serious problems for both them and thebaby!(SURPRISED) Wow! (GRATEFUL) David, that does sound like a goodinvestment…protecting your wife and baby from malaria. Next marketday, I’m going to buy an insecticide treated mosquito net for my wifeand unborn baby.LIGHT, HAPPY MUSIC, UP AND UNDERSleeping under an insecticide treated mosquito net every night protectsboth the pregnant mother and baby from malaria.Spot On <strong>Malaria</strong>: Guide139
ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Product:Target audience:Media:Language:Duration:Every night during pregnancyITNsRural women who are pregnantRadioEnglish60 secSFXFAUSTAKYAKWERASOUNDS OF RURAL MARKETPLACE. YOUNG BABY COOING UP ANDFADE UNDER(WARMLY) Hi Kyakwera. You look healthy.(SHY, BUT PLEASED) Oh Fausta, I am three months pregnant.FAUSTAKYAKWERAFAUSTAThat's good news! By the way, are you sleeping under an insecticidetreated mosquito net?What for?When I was pregnant, a health worker advised me to sleep under aninsecticide treated mosquito net every night to protect me and my babyfrom malaria.(PROUD) See how healthy my baby is!ANNCRSFXFAUSTAKYAKWERAMUSICANNCR(TAG)After Kyakwera’s baby is born.RURAL HOMESTEAD EXTERIOR SOUNDS—YOUNG BABY COOINGKyakwera, you and your baby are looking good.(PROUD) Thanks to your advice Fausta, I slept under an insecticidetreated mosquito net every night during my pregnancy. So I never gotmalaria!(JINGLE) UNDER AND FADEPregnant women, sleep under an insecticide treated mosquito treatednet every night to protect you and your baby from getting malaria.This message is brought to you by the Ministry of Health.140 Spot On <strong>Malaria</strong>: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
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Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
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Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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Spots - Roll Back Malaria

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