Spots - Roll Back Malaria

STEP 6: BROADCAST YOUR SPOTSCommercial stations often conduct audience research and provide this data to justifytheir advertising rates and help advertisers select the best slots for their ads.Radio station profileRadio listeners tend to be loyal to a particular station. Few people listen to two orthree radio stations. There may be just one station in small towns. If your targetaudience is listening to your chosen station, they are likely to stay with that station.Airtime is income for a commercial station. And there is a finite amount of time ineach day. Each station develops a schedule detailing to the minute what is broadcastand when. Find out what times associated with what programs are available free ofcharge and for purchase, and at what cost. Often, the more popular the program,the higher the airtime costs for spots. Use this information to create a Radio stationprofile. Also note in the profile when your target audience is listening to the stationusing the information you gathered in the bottom rows of the Who listensand when worksheet.Radio stationLocationRadio station profileDay ofweekHourNo. of minutesavailableFree PaidIn whichprogramsWho islistening5:00 – 6:006:00 – 7:007:00 – 8:008:00 – 9:009:00 – 10:0010:00 – 11:0011:00 – 12:00 (noon)12:00 – 13:0013:00 – 14:0014:00 – 15:0015:00 – 16:0016:00 – 17:0017:00 – 18:0018:00 – 19:0019:00 – 20:0020:00 – 21:0021:00 – 22:0022:00 – 23:0023:00 – 24:00Spot On Malaria: Guide81