Spots - Roll Back Malaria

Seven-step radio spot production cycleWorkplan and timelineA checklist for planning, producing, airing, pretesting and evaluating effective radio spots108 Spot On Malaria: GuideStep/activity Who will do it By when FundingPRE-PRODUCTIONStep 1: Plan. Gather information, enroll partnersand decide how to use radio to support yourmalaria programDecide: Is radio appropriate?Build your teamGather and analyze information about potential targetaudiences including: Radio listening surveys Program evaluations Ethnographic and other qualitative research aboutwhat people know, believe and do about treatingyoung children for malaria and preventing childrenand/or pregnant women from getting malaria Existing spots/scripts and creative briefs Pretesting materials and reportsDetermine if you need additional research to fill in theblanks. If so, conduct and analyze your findings.Decide: What malaria objective you will focus on How many spots you will develop What your budget is and whether you can afford itComplete this form for your radio interventionStep 2: Develop a creative briefDecide: Whether to adapt existing spot(s) and/or developnew spot(s) What specific audience segment you want toreach What the target audience should do Why they should do what you are askingComplete a creative brief for your radio spotcontinued next page