Spots - Roll Back Malaria

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STEP 1: GATHER INFORMATION, BUILD YOUR TEAM, PLAN YOUR SPOTPARTNERING AND COST-SHARINGDeveloping, producing and airing spots can be complicated and requires adequatefinances. It is helpful to join forces with others to plan, organize and implementthese activities.Financial and administrative support can come from these sources:• Ministry of Health• Ministry of Information• NGOs• District government• Funding agenciesConsider these factors when you decide how to use radio to support your program:• Are there any agreements between ministries for free or reduced-cost productionand broadcasting that may be helpful to you?• Is there a budget for radio communication at your administrative level?• Is there radio production expertise in the health education department, at localNGOs or elsewhere?• What kind of support is available for other programs (health, social, agricultural,educational) that have used radio? How did they pay for it?• If your program does not have sufficient funding for all the necessary activities thatradio work requires, you can build on existing resources.For example:Human resources (expertise in design and production, pretesting and evaluation,etc.): Coordinate with the Health Education Unit or radio station staff to developand produce your materials.Financial resources (e.g., to pay for production and broadcast time and costs forpretesting and evaluation): Find out what MOH funding is available to produceradio materials and how you can use some of those funds.Airtime: Find out what other MOH programs are using radio. If the programsreach your target audience, ask the producer to include your materials in theirprograms.Information gathering/research: Use existing information. Conduct only small,focused studies to complete the information you need.20Spot On <strong>Malaria</strong>: Guide
STEP 2DEVELOP THE CREATIVE BRIEF- Adapting vs creating new spots- What is a creative brief?• Understanding your target audience: Whichsegments will you reach?• Determining your message: What is thedesired action?• Building on benefits and breaking barriers:How to encourage your audience to take thedesired action• Other ways to shape your spot- Completing your creative brief• Sample creative brief• Sample script based on the creative brief
Page 1 and 2: SPOT ONMALARIAA Guide toAdapting, D
Page 3 and 4: ACKNOWLEDGMENTSThis Guide is adapte
Page 6 and 7: CONTENTSOVERVIEWSpotlight on malari
Page 8 and 9: ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
Page 10 and 11: OVERVIEWSPOTLIGHT ON MALARIAEach ye
Page 12 and 13: OVERVIEWWHEN ARE RADIO SPOTS NOT US
Page 14 and 15: OVERVIEWGathering information perio
Page 16 and 17: STEP 1GATHER INFORMATION,BUILD YOUR
Page 18 and 19: STEP 1: GATHER INFORMATION, BUILD Y
Page 28 and 29: STEP 2DEVELOP THE CREATIVE BRIEFADA
Page 30 and 31: STEP 2: DEVELOP THE CREATIVE BRIEFO
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Page 34 and 35: STEP 2: DEVELOP THE CREATIVE BRIEFR
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Page 38 and 39: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 40 and 41: STEP 2: DEVELOP THE CREATIVE BRIEFS
Page 42 and 43: STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
Page 44 and 45: STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
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ANNEXES- Annex 1:Resources (pages 9
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ANNEX 1RESOURCESINTRODUCTION TO MAL
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ANNEX 1: RESOURCESFor the unborn in
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ANNEX 1: RESOURCESHow radio complem
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ANNEX 1: RESOURCESThis communicatio
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ANNEX 1: RESOURCESCommunication/mat
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ANNEX 2TOOLS YOU CAN USETOPICSWorks
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Seven-step radio spot production cy
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Creative brief templateProject:Cont
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Assessing radio spots for pretestWo
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Sample pretesting guide for group d
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Tips for facilitating group discuss
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Notetaking sheet: Radio spot pretes
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Who listens and whenRadio station:L
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Radio spot monitoring: A planning w
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Radio spot evaluation: A planning w
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Malaria communication activities pl
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ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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