Spots - Roll Back Malaria

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STEP 1: GATHER INFORMATION, BUILD YOUR TEAM, PLAN YOUR SPOTNumber of spots to developObjective Target audience Action(s) to be taken Number of spots(one message per spot)Encourage correctdosing of medicine.(Give medicine forthe correct amountof time, the correctnumber of timesper day.)Mothers ofchildren under5 years old1. Ask the drug providerhow often to give themedicine and for howlong.2. Follow the instructionsgiven by the drugprovider (and/or writtenon the package).3. Make sure you give allof the medicine that youhave been given or yourchild could get sickagain soon.3You may also have to produce different spots to match the formats of different radiostations. Radio stations tend to have a distinct personality or sound that is called aformat. Common formats include talk radio, all news and information or a certainstyle of music (rock, pop). Ideally, the sound of your spot should match the sound ofthe station.CALCULATE YOUR BUDGET: TALLY COSTS FROM CONCEPT TO AIRConsider all three phases in your plan and budget: pre-production, production andpost-production. Even though radio spots are short, they require the same fullproduction process as longer formats. To help manage the process, refer to the Radiospot production workplan and timeline in the Overview section or see Appendix 2.Create a budget by estimating the costs for:• Developing the spot (pre-production, Steps 1-4)• Producing the spot (production, Step 5)• Broadcasting, monitoring and evaluating the spot (post-production, Steps 6-7)Do not let budget or other limitations keep you from learning about your intendedaudience, planning, pretesting the spot or monitoring/evaluating it. Neglecting any ofthese steps could undermine your spot’s effectiveness.18Spot On <strong>Malaria</strong>: Guide
STEP 1: GATHER INFORMATION, BUILD YOUR TEAM, PLAN YOUR SPOTKey items to include in your budgetBudget item Cost per unit Total costPre-productionResearchScriptingCastingRecording tape or other media and other suppliesSecuring music rightsPretesting the spot(s)• Recruiting participants• Incentives for participants• Venue/location to hold pretest(s)• Transportation for participants/observersAdapting script to reflect what was learned inpretestProductionRehearsalStudio rental/hire for recording sessionMusic rights/use feesActors’ performance feesTape masteringProducer/engineer's time in the studio to direct andrecordPost-productionEditing/mixing studio timeProducer/engineer’s time to edit/mix the finalproductAdditional supplies (splicing block, tape—if analog)Duplication/dubbing costsPackaging and distributing spot(s)Broadcasting (buying airtime)MonitoringEvaluatingSpot On <strong>Malaria</strong>: Guide19
Page 1 and 2: SPOT ONMALARIAA Guide toAdapting, D
Page 3 and 4: ACKNOWLEDGMENTSThis Guide is adapte
Page 6 and 7: CONTENTSOVERVIEWSpotlight on malari
Page 8 and 9: ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
Page 10 and 11: OVERVIEWSPOTLIGHT ON MALARIAEach ye
Page 12 and 13: OVERVIEWWHEN ARE RADIO SPOTS NOT US
Page 14 and 15: OVERVIEWGathering information perio
Page 16 and 17: STEP 1GATHER INFORMATION,BUILD YOUR
Page 18 and 19: STEP 1: GATHER INFORMATION, BUILD Y
Page 28 and 29: STEP 2DEVELOP THE CREATIVE BRIEFADA
Page 30 and 31: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 32 and 33: STEP 2: DEVELOP THE CREATIVE BRIEFU
Page 34 and 35: STEP 2: DEVELOP THE CREATIVE BRIEFR
Page 36 and 37: STEP 2: DEVELOP THE CREATIVE BRIEFB
Page 38 and 39: STEP 2: DEVELOP THE CREATIVE BRIEFO
Page 40 and 41: STEP 2: DEVELOP THE CREATIVE BRIEFS
Page 42 and 43: STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
Page 44 and 45: STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
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ANNEXES- Annex 1:Resources (pages 9
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ANNEX 1RESOURCESINTRODUCTION TO MAL
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ANNEX 1: RESOURCESFor the unborn in
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ANNEX 1: RESOURCESHow radio complem
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ANNEX 1: RESOURCESThis communicatio
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ANNEX 1: RESOURCESCommunication/mat
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ANNEX 2TOOLS YOU CAN USETOPICSWorks
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Seven-step radio spot production cy
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Creative brief templateProject:Cont
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Assessing radio spots for pretestWo
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Sample pretesting guide for group d
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Tips for facilitating group discuss
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Notetaking sheet: Radio spot pretes
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Who listens and whenRadio station:L
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Radio spot monitoring: A planning w
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Radio spot evaluation: A planning w
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Malaria communication activities pl
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ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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