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WINTER 2012 - National Association of Schools of Public Affairs and ...

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Creating Quality Online Course Design<br />

After two terms, the Quality Assurance <strong>of</strong>fice reviews the courses that do<br />

not meet the 85% st<strong>and</strong>ard. Reassessments have been completed in over 120<br />

sections in the College <strong>of</strong> Arts & Sciences during the last 2½ years (D. Fortune,<br />

personal communication, August 11, 2011). The most common errors found in<br />

course reviews were (a) missing logistical elements such as the key required “start<br />

here” button in Bb providing a site map <strong>of</strong> the course, <strong>and</strong> (b) explicit statements<br />

supporting the university requirement that instructors respond to student<br />

inquiries within 24 hours on weekdays <strong>and</strong> 48 hours on weekends. However, the<br />

st<strong>and</strong>ard most consistently achieved in the course reviews was high engagement<br />

responses from faculty in the discussion board section <strong>of</strong> the course (D. Fortune,<br />

August 11, 2011).<br />

Faculty assessors note that as the courses themselves have grown with<br />

technological advancements <strong>and</strong> faculty training <strong>and</strong> expertise, so too, has<br />

the evaluation; the online evaluation form “is not just a check list regarding<br />

expectations for the course shell” (anonymous, August 26, 2011). The review<br />

begins by ensuring that the basic elements are present (requisite sites <strong>and</strong><br />

hyperlinks, format <strong>and</strong> policies) <strong>and</strong> then provides opportunity to comment<br />

on key components <strong>of</strong> web-based learning. According to Stowers (1999), these<br />

key components for evaluating online instruction include the quality <strong>of</strong> course<br />

content, ease <strong>of</strong> navigation through the course, <strong>and</strong> the degree <strong>of</strong> participation<br />

<strong>and</strong> interaction among students.<br />

Once completed, reviews are disseminated among the college deans to assist<br />

them in providing feedback to the instructor. Instructors <strong>and</strong> assessors alike<br />

are constantly reminded in training <strong>and</strong> reviews that these critiques are not a<br />

component <strong>of</strong> instructor evaluations, nor are they designed to challenge the<br />

curriculum. The emphasis is on compliance with required course design elements<br />

<strong>and</strong> effective use <strong>of</strong> course tools to facilitate learning. Anecdotal evidence<br />

suggests the focus on course design is what makes faculty members willing <strong>and</strong><br />

interested in becoming reviewers <strong>and</strong> having their courses reviewed. The QAI<br />

has gained widespread support <strong>and</strong> has resulted in an eTroy Faculty Expectations<br />

document. Built from the results <strong>of</strong> QM reviews, this document is provided to<br />

all online faculty to guide them in constructing online courses with consistently<br />

proven characteristics that enhance the learning experience for their students (see<br />

Appendix A for a sampling from the document). Some <strong>of</strong> those characteristics<br />

were discovered in the reviews conducted on MPA courses.<br />

IMPROVING OUR ONLINE COURSE DESIGN<br />

The introduction <strong>of</strong> QM to our MPA program curriculum design was<br />

an invitation to assess how current course delivery was meeting student needs<br />

<strong>and</strong> where there might be areas for improvement. This has resulted in some<br />

substantial improvements in the design <strong>of</strong> the university’s in-class <strong>and</strong> hybrid<br />

courses, primarily by doing the following: (a) tying course content to learning<br />

Journal <strong>of</strong> <strong>Public</strong> <strong>Affairs</strong> Education 213

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