Making-Original-Products-presentationzen

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It’s Not Just About Information People who possess loads of information in a particular field have historically been in hot demand and able to charge high fees for access to their stuffed, fact-filled brains. This was so because facts used to be difficult to access. Not anymore. In an era when information about seemingly anything is only a mouse click away, just possessing information is hardly the differentiator it used to be. What is more important today than ever before is the ability to synthesize the facts and give them context and perspective. Picasso once said, “Computers are useless for they can only give answers.” Computers and Google can indeed give us routine information and facts we need. What we want from people who stand before us and give a talk is that which data and information alone cannot: meaning. Remember we are living in a time when fundamental human talents are in great demand. Anyone—indeed any machine—can read a list of features or give a stream of facts to an audience. That’s not what we need or want. What we yearn for is to listen to an intelligent and evocative—perhaps, at times, even provocative—human being who teaches, inspires, or stimulates us with knowledge and meaning, context, and emotion in a way that is memorable. And this is where story comes in. Information plus emotion and visualization wrapped in unforgettable anecdotes are the stuff that stories are made of. If presentations were only about following a linear, step-by-step formula for distributing information and facts, then no one would be complaining about boring presentations today; after all, the majority of presentations still follow just such a formula. And if designing visuals for your presentation were simply a matter of following a list of rules, then why on earth should we keep wasting our time creating slides and other multimedia? Why not simply outsource our facts, outlines, and bullet points to someone who could do it more cheaply? But presentations are not just about following a formula for transferring facts in your head to the heads of those sitting before you by reciting a list of points on a screen. (If it were, why not send an e-mail and cancel the presentation?) What people want is something fundamentally more human. They want to hear the story of your facts. 92 Presentation Zen
Finding Your Voice The voice of the storyteller is also important. We pay attention to well-spoken narratives that sound human, that are spoken in a conversational voice. Why do we pay more attention to conversational speech from a storyteller or presenter? It may be because our brain—not our conscious mind—does not know the difference between listening to (or reading) a conversational narrative and actually being in a conversation with a person. When you are in a conversation with someone, you are naturally more engaged because you have an obligation to participate. Formal speech and writing devoid of any emotion is extremely difficult to stay with for more than a few minutes. Your conscious mind has to remind you to “stay awake, this is important!” But someone who speaks in a natural, conversational style is far easier to stay engaged with. Majora Carter speaks with a “human voice” at the TED Conference in 2005, explaining her fight for environmental justice in the South Bronx. (Photo: TED/ leslieimage.com) Chapter 4 Crafting the Story 93
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
Page 53 and 54: Pecha Kucha: A Sign of the Changing
Page 55 and 56: In Sum • Preparing, designing, an
Page 57 and 58: 3 Planning Analog One of the most i
Page 59 and 60: During the planning stages of a pre
Page 61 and 62: “If you have the ideas, you can d
Page 63 and 64: You may be thinking that this is a
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Page 67 and 68: Slowing Down to See Slowing down is
Page 69 and 70: The Need for Solitude Many believe
Page 71 and 72: It is only in still water that we c
Page 73 and 74: Asking the Right Questions It is sa
Page 75 and 76: Questions We Should Be Asking OK, s
Page 77 and 78: To get back to my wasted hour, the
Page 79 and 80: So what? (Image in slide from iStoc
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Page 87 and 88: In Sum • Slow down your busy mind
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Page 91 and 92: The first message sounds similar to
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Page 97 and 98: In an interview with the Harvard Bu
Page 99 and 100: Essentially, that’s it: Introduce
Page 102 and 103: Stories and Authenticity I have see
Page 106 and 107: Dana Atchley (1941-2000) A Digital
Page 108 and 109: Step 1 Brainstorming. Step back, go
Page 110 and 111: Step 4 Sketch your visuals. Now tha
Page 112 and 113: Shown here are the title slide, the
Page 114 and 115: Nancy Duarte CEO of Duarte, Inc., t
Page 116 and 117: Moxie Software www.moxiesoftware.co
Page 118 and 119: If you feel tempted to use a pictur
Page 120 and 121: 108 Presentation Zen Many people ar
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Page 124 and 125: Our lives are frittered away by det
Page 128 and 129: as interaction designers, are const
Page 130 and 131: ack on the audience. Jobs used the
Page 132 and 133: Shibumi (Elegance) Shibumi is a pri
Page 134 and 135: superfluous or decorative. They wil
Page 136 and 137: By stripping down an image to essen
Page 138 and 139: However, if you visit coffee shops
Page 140 and 141: Redux: Simplicity Is Not Easy Usual
Page 144 and 145: Presentation Design A common misund
Page 146 and 147: Signal-to-Noise Ratio The signal-to
Page 148 and 149: BEFORE AFTER 136 Presentation Zen
Page 150 and 151: Is the Nonessential Always “Noise
Page 152 and 153: 2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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WEAK CONTRAST BETTER CONTRAST 174 P
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176 Presentation Zen
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This title slide lacks a design pri
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The slide on the left looks busier
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This kind of slide is not unusual b
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The more strikingly visual your pre
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7 Sample Visuals: Images & Text In
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Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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