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Making-Original-Products-presentationzen

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The slide on the left looks busier<br />

due to the abrupt contrast between<br />

the background color of the images.<br />

By aligning the text and photos and<br />

making the image backgrounds<br />

transparent (in this case, by simply<br />

changing the slide background to<br />

white) the slide is much cleaner and<br />

noise is reduced.<br />

In the slide on the left, the<br />

background image has too much<br />

salience, making the title hard to<br />

see. Choosing a more appropriate<br />

background image that allows<br />

the text to remain clearly in the<br />

foreground and grouping the text<br />

lines makes for a stronger title slide.<br />

By making the background of the<br />

fish photo seem transparent in the<br />

slide on the left, the image and<br />

text blend together harmoniously<br />

into a more unified visual. To make<br />

an image seem transparent, you<br />

can often simply change the slide<br />

background to white.<br />

The slide on the left uses a busy<br />

template that makes the useful area<br />

of the slide about one-third smaller.<br />

The slide on the right covers the<br />

entire slide with the image. The text<br />

is clearly in the foreground while the<br />

image serves both as background<br />

and foreground, making the overall<br />

visual dynamic and unified with a<br />

cleaner, more dramatic look.<br />

(Images on this page and opposite page<br />

from iStockphoto.com.)<br />

180 Presentation Zen

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