Making-Original-Products-presentationzen

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Whether you use images of people or animals in your visuals is up to you; each context and topic are different. However, if you do, be mindful of the power that images of faces have for getting attention and try to use eye gaze to help guide the viewer’s eye. If you use images of people, make sure they do not unintentionally guide viewers away from what you want them to see. For example, if a text element or chart is the highest priority, it is important to not have images of people looking in the opposite direction from those elements. How do the images in the slides shown here guide your eyes toward or away from the other elements? While either slide in each pair may be acceptable, notice how the slides on the right lead your eye to the text or chart. 164 Presentation Zen
The effect of eye gaze is more obvious in this example. Many people who look at the image on the left report that they can almost feel their eyes being diverted off the slide. The sample on the right shows a much more harmonious fit between the image and the text. Not only faces of humans that get your attention and lead the eye. In the sample on the left above, the bird is clearly looking in the direction of the type, his beak acting like a pointing finger. In the sample on the right, it is not the face of the bird as much as its orientation—flying up toward the type—that leads the eye like a soaring arrow. The slide on the left features an image of Judit Kawaguchi, a writer for the Japan Times, interviewing the Dalai Lama on the Bullet Train in Japan. The quote displayed in the second slide is from that actual interview on the train. The first slide shows the context, then the second slide fades in (dissolve transition), which results in Judit fading out and being replaced by the text. With this effect, the right third of the slide (the Dalai Lama) never appears to change. Chapter 6 Presentation Design: Principles and Techniques 165
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
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Pecha Kucha: A Sign of the Changing
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In Sum • Preparing, designing, an
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3 Planning Analog One of the most i
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During the planning stages of a pre
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“If you have the ideas, you can d
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You may be thinking that this is a
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Chapter 3 Planning Analog 53
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Slowing Down to See Slowing down is
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The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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Page 128 and 129: as interaction designers, are const
Page 130 and 131: ack on the audience. Jobs used the
Page 132 and 133: Shibumi (Elegance) Shibumi is a pri
Page 134 and 135: superfluous or decorative. They wil
Page 136 and 137: By stripping down an image to essen
Page 138 and 139: However, if you visit coffee shops
Page 140 and 141: Redux: Simplicity Is Not Easy Usual
Page 144 and 145: Presentation Design A common misund
Page 146 and 147: Signal-to-Noise Ratio The signal-to
Page 148 and 149: BEFORE AFTER 136 Presentation Zen
Page 150 and 151: Is the Nonessential Always “Noise
Page 152 and 153: 2D or Not 2D? (That Is the Question
Page 154 and 155: A Few Points About Bullet Points Th
Page 156 and 157: Picture Superiority Effect Accordin
Page 158 and 159: Using images is an efficient way to
Page 160 and 161: The original slide showcases variou
Page 162 and 163: All the slides on this page use ima
Page 164 and 165: Where Can You Get Good Images? Gett
Page 166 and 167: Text Within Images I almost always
Page 168 and 169: A white background is placed behind
Page 170 and 171: Creating Bilingual Visuals Combinin
Page 172 and 173: Emptiness which is conceptually lia
Page 174 and 175: Using Empty Space The blue slide at
Page 178 and 179: Balance Balance is important in a d
Page 180 and 181: One way to activate empty space and
Page 182 and 183: The image on the right is not a sli
Page 184 and 185: Create your own visual style. Let i
Page 186 and 187: WEAK CONTRAST BETTER CONTRAST 174 P
Page 190 and 191: This title slide lacks a design pri
Page 192 and 193: The slide on the left looks busier
Page 194 and 195: This kind of slide is not unusual b
Page 196 and 197: The more strikingly visual your pre
Page 199 and 200: 7 Sample Visuals: Images & Text In
Page 201 and 202: Chapter 7 Sample Visuals: Images &
Page 203 and 204: Think Like a Designer I created the
Page 215 and 216: These two visuals are from early in
Page 217 and 218: My Declaration of Independence Pam
Page 221 and 222: In Sum A good visual enhances the s
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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