Making-Original-Products-presentationzen

The effect of eye gaze is more obvious in this example. Many people who look at the image on the left report
that they can almost feel their eyes being diverted off the slide. The sample on the right shows a much more
harmonious fit between the image and the text.
Not only faces of humans that get your attention and lead the eye. In the sample on the left above, the bird
is clearly looking in the direction of the type, his beak acting like a pointing finger. In the sample on the right,
it is not the face of the bird as much as its orientation—flying up toward the type—that leads the eye like a
soaring arrow.
The slide on the left features an image of Judit Kawaguchi, a writer for the Japan Times, interviewing the
Dalai Lama on the Bullet Train in Japan. The quote displayed in the second slide is from that actual interview
on the train. The first slide shows the context, then the second slide fades in (dissolve transition), which results
in Judit fading out and being replaced by the text. With this effect, the right third of the slide (the Dalai Lama)
never appears to change.
Chapter 6 Presentation Design: Principles and Techniques
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