Making-Original-Products-presentationzen

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Presentations in the “Conceptual Age” One of my favorite books is Daniel Pink’s best-seller, A Whole New Mind (Riverhead Trade). Tom Peters called the book “a miracle.” There’s a reason. A Whole New Mind gives context to the Presentation Zen approach to presenting in today’s world, an era that Pink and others have dubbed the “Conceptual Age,” where “high-touch” and “high-concept” aptitudes are first among equals. “The future belongs to a different kind of person,” Pink says. “Designers, inventors, teachers, storytellers—creative and empathetic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.” In A Whole New Mind, Pink paints an accurate and vivid picture of the threats and opportunities facing professionals today. Pink claims we’re living in a different era, a different age. This is an age in which those who “think different” will be valued even more than ever. According to Pink, we’re living in an age that is “animated by a different form of thinking and a new approach to life—one that prizes aptitudes that I call ‘high concept’ and ‘high touch.’ High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative….” Now, Pink is not saying that logic and analysis (“left-brain reasoning”), which are so important in the Information Age, are not important in the Conceptual Age of today. Indeed, logical thinking is as important as it ever has been. “Right-brain reasoning” alone is not going to keep a space shuttle up or cure disease. Logical reasoning is a necessary condition. However, it’s increasingly clear that logic alone is not a sufficient condition for success for individuals and organizations. Right-brain thinking is every bit as important now—in some cases, more important—than left-brain thinking. (The right-brain/leftbrain distinction is a metaphor based on real differences between the two hemispheres; a healthy person uses both hemispheres for even simple tasks.) Particularly valuable in A Whole New Mind are the “six senses” or the six “right-brain directed aptitudes,” which Pink says are necessary for successful professionals to possess in the more interdependent world we live in, a world of increased automation and outsourcing. 14 Presentation Zen
The six aptitudes are: design, story, symphony, empathy, play, and meaning. Mastering these aptitudes is not sufficient; leveraging these aptitudes has become necessary for professional success and personal fulfillment in today’s world. The introduction to the aptitudes that follows is written with multimediaenhanced presentations in mind. But, you could take the six aptitudes and apply them to the art of game design, programming, product design, project management, health care, teaching, retail, and so on. The slide below summarizes six of the key points found in Pink’s book. (The original images in the slide are from a vector file from iStockphoto.com, file no. 700018.) Chapter 1 Presenting in Today’s World 15
Page 2 and 3: Praise for Presentation Zen: Simple
Page 4 and 5: Presentation Zen: Simple Ideas on P
Page 7 and 8: Table of Contents Acknowledgments,
Page 9 and 10: Acknowledgments This book would not
Page 11 and 12: xi
Page 13 and 14: introduction Chapter 1 Presenting i
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Page 17 and 18: 1 Presenting in Today’s World Wit
Page 19 and 20: The Presentation Zen Approach This
Page 21 and 22: Each Case Is Different Not all pres
Page 23 and 24: Still a Long Way to Go While presen
Page 25: Raising the Bar and Making a Differ
Page 29 and 30: Symphony Focus, specialization, and
Page 31 and 32: Meaning Making a presentation is an
Page 33 and 34: Fourth, create a written document.
Page 35 and 36: Letting Go Part of the Presentation
Page 37 and 38: In Sum • Like a Japanese bento, g
Page 39 and 40: preparation Chapter 2 Creativity, L
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Page 43 and 44: 2 Creativity, Limitations, and Cons
Page 45 and 46: Start with the Beginner’s Mind Ze
Page 47 and 48: You Are Creative Creative power and
Page 49 and 50: Be a Pirate! Inspiration. Where can
Page 51 and 52: The Art of Working with Restriction
Page 53 and 54: Pecha Kucha: A Sign of the Changing
Page 55 and 56: In Sum • Preparing, designing, an
Page 57 and 58: 3 Planning Analog One of the most i
Page 59 and 60: During the planning stages of a pre
Page 61 and 62: “If you have the ideas, you can d
Page 63 and 64: You may be thinking that this is a
Page 65 and 66: Chapter 3 Planning Analog 53
Page 67 and 68: Slowing Down to See Slowing down is
Page 69 and 70: The Need for Solitude Many believe
Page 71 and 72: It is only in still water that we c
Page 73 and 74: Asking the Right Questions It is sa
Page 75 and 76: Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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WEAK CONTRAST BETTER CONTRAST 174 P
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This title slide lacks a design pri
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The slide on the left looks busier
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This kind of slide is not unusual b
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The more strikingly visual your pre
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7 Sample Visuals: Images & Text In
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Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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