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7
Sample Visuals:
Images & Text
In this chapter you can review slides from several presenters who often make
presentations in the ”real world.” (Because of limited space, only a small
number of slides are shown from each presentation.) The sample slides are
not all necessarily perfect. However, while we can judge a slide in terms of its
adherence to basic design principles, it is difficult to judge the effectiveness
of its design without seeing how the visuals are used in the live talk.
Although the content and circumstances are different in each case, what the
slides shown in this chapter have in common is that they are simple, highly
visual, and served (or could serve) a successful supportive role in a live talk.
These slides augment the presenter’s narrative and help make things clear.
Your visuals should be engaging and “part of the show,” but they must also
be easy to understand—quickly. If you need to explain something complex,
then build (animate) the parts of your chart or diagram in logical and clear
steps. Simplicity, restraint, and harmony are important considerations when
designing slides and other multimedia. The primary goal is not to make slides
look good. The goal is clarity. However, if you design slides while always
mindful of the principles of simplicity and restraint—as well as the basic
design concepts outlined in Chapter 6—your slides will indeed look attractive.
Chapter 7 Sample Visuals: Images & Text
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