Making-Original-Products-presentationzen

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than you expected. Could you have done better by engaging your audience and answering the difficult questions while “reacting spontaneously and naturally without hesitation and without purposeless resistance?” In my experience, when I have received challenging questions from a skeptical or even hostile or aggressive person, a natural, nonaggressive response from myself always proves more effective than showing irritation or defensiveness. Butting heads is very easy to do, but it usually leads to a sure defeat for the presenter. Presenting Under Fire At some point, you will encounter a hostile client or an audience member who may be more interested in making you look foolish or derailing your talk than getting at the truth. It happens. The key is to remember that they are never the enemy. If there is an enemy at all, it is within us. Even if an audience member does choose to assume the role of “opponent,” your irritation or display of anger will surely not do you or the rest of your audience—90 percent of whom may support your views—any good. In the world of judo, founder Jigoro Kano had this to say about dealing with an opponent: “Victory over the opponent is achieved by giving way to the strength of the opponent, adapting to it and taking advantage of it, turning it in the end to your own advantage.” Many years ago I was giving a presentation to a large group. It was going very well, but one person in the audience often interrupted with irrelevant comments to the point of becoming a distraction for the audience. I had many occasions to become angry, but did not. I could sense that the audience believed I was going to rip into the guy if there was one more interruption. And frankly, they would not have blamed me. But I remained respectful of the man and did not show any irritation or anger, nor did I allow his interruptions to derail the talk. After the presentation, several people complimented me on my handling of the “interrupter.” The ironic thing was that while the boisterous man may have intended to damage my effectiveness, he actually had the opposite influence. By flowing with the moment, showing self-control, and not butting heads with him—which only would have made things worse—I gained respect from the audience. 224 Presentation Zen
Contribution and Being in the Moment Every presentation is a performance, and Ben Zander knows a thing or two about the art of performance. You may know Ben Zander as the talented conductor for the Boston Philharmonic Orchestra, but he is also one of the truly gifted presenters of our time. He’s so good, in fact, so inspiring and so informative, that he could spend all his time just talking to companies and organizations about leadership and transformation. As Dan Pink and I were riding the train back to central Osaka in the spring of 2007, he tipped me off to Ben Zander. There are a lot of good presenters, Dan said, but Ben Zander is in another league. That same day, I purchased The Art of Possibility: Transforming Professional and Personal Life (Penguin) by Rosamund and Benjamin Zander, and I was inspired. Dan’s suggestion to check out Ben Zander as a speaker/presenter was the best tip I had received in a long time. Ironically, the next month I presented for a Fortune 500 company and found that every single person in the room was well-versed in Zanders’s teachings and their simple advice had a powerful effect within the company. Here’s a sample of the kind of remarkable messages Ben conveys to his audiences. In this case, he is talking about musicianship, but his words can be applied to most of our presentation situations, too: “ This is the moment—this is the most important moment right now. Which is: We are about contribution. That’s what our job is. It’s not about impressing people. It’s not about getting the next job. It’s about contributing something.” — Benjamin Zander It’s not always about success or failure, it’s about contribution and being fully present. Rather than asking questions such as “Will I be appreciated?” or “Will I win them over?” and so on, ask “How can I make a contribution?” Here is what Ben said to a talented young musician while coaching him on his musical performance: “We are about contribution, that’s what our job is… everyone was clear you contributed passion to the people in this room. Did you do it better than the next violinist, or did he do better than a pianist? I don’t care, because in contribution, there is no better!” Chapter 8 The Art of Being Completely Present 225
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
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Pecha Kucha: A Sign of the Changing
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In Sum • Preparing, designing, an
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3 Planning Analog One of the most i
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During the planning stages of a pre
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“If you have the ideas, you can d
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You may be thinking that this is a
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Chapter 3 Planning Analog 53
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Slowing Down to See Slowing down is
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The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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Page 190 and 191: This title slide lacks a design pri
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Page 227 and 228: The Art of Being Completely Present
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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