Making-Original-Products-presentationzen

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2D or Not 2D? (That Is the Question) Many design tools in Keynote and PowerPoint are quite useful, but the 3D tool is one I could very well do without. Taking 2D data and creating a 3D chart does not simplify it. The idea is that 3D may add emotion, but when it comes to charts and graphs, you should aim for simple, clean, and 2D (for 2D data). In The Zen of Creativity (Ballantine Books), author John Daido Loori says that the Zen aesthetic “reflects a simplicity that allows our attention to be drawn to that which is essential, stripping away the extra.” What is essential and what is extra is up to you, but stripping away the extra ink that 3D charts introduce seems like a good place to start. A 3D representation of 2D data increases what Edward Tufte calls the “ratio of inkto-data.” While it’s nice to have a choice, 2D charts and graphs are almost always a better solution. Three-dimensional charts appear less accurate and can be difficult to comprehend. In addition, the viewing angle of 3D charts often makes it hard to see where the data points sit on an axis. If you do use 3D charts, avoid extreme perspectives. The slides on the left are examples of 3D effects that compromise the display of very simple data. The slides on the right are suggested improvements. 140 Presentation Zen
Who Says Your Logo Should Be on Every Slide? “Branding” is one of the most overused and misunderstood terms in use today. Many people confuse the myriad elements of brand identity with brand or branding. The meaning of brand and branding goes far deeper than simply making one’s logo as recognizable as possible. If you are presenting for an organization, try removing its logo from all but the first and last slide. If you want people to learn something and remember you, then make a good, honest presentation. The logo won’t help close a sale or make a point, but it will create clutter and make the presentation visuals look like a commercial. We don’t begin every new sentence in a conversation by restating our names, so why would you bombard people with your company logo on every slide? Most companies that provide a PowerPoint template insist that employees use their logo on every slide. But is this good advice? Slide real estate is limited as it is, so don’t clutter it with logos, trademarks, footers, and so on. Tom Grimes, a Kansas State University journalism professor, offers this valuable advice when speaking about his research on the influence of onscreen clutter on understanding or retention. “[I]f you want people to understand better, then get that stuff off the screen…. Clean it up and get it off because it is simply making it more difficult for people to understand what [you are] saying.” Grimes is actually talking about the overpowering visual clutter found in TV newscasts, yet his advice is good for our multimedia presentations as well. Over the past several years, many TV news broadcasts have substituted pizzazz and sizzle—not to mention conjecture, speculation, and sensationalism—for clean, clear messages. Perhaps the visual clutter found in most TV news broadcasts has spilled over into corporate slide templates. One thing is for certain: if you want people to understand your visual messages, the answer is not to add more clutter but to remove it all. Chapter 6 Presentation Design: Principles and Techniques 141
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
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Pecha Kucha: A Sign of the Changing
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In Sum • Preparing, designing, an
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3 Planning Analog One of the most i
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During the planning stages of a pre
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“If you have the ideas, you can d
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You may be thinking that this is a
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Chapter 3 Planning Analog 53
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Slowing Down to See Slowing down is
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The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
Page 102 and 103: Stories and Authenticity I have see
Page 104 and 105: It’s Not Just About Information P
Page 106 and 107: Dana Atchley (1941-2000) A Digital
Page 108 and 109: Step 1 Brainstorming. Step back, go
Page 110 and 111: Step 4 Sketch your visuals. Now tha
Page 112 and 113: Shown here are the title slide, the
Page 114 and 115: Nancy Duarte CEO of Duarte, Inc., t
Page 116 and 117: Moxie Software www.moxiesoftware.co
Page 118 and 119: If you feel tempted to use a pictur
Page 120 and 121: 108 Presentation Zen Many people ar
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Page 124 and 125: Our lives are frittered away by det
Page 128 and 129: as interaction designers, are const
Page 130 and 131: ack on the audience. Jobs used the
Page 132 and 133: Shibumi (Elegance) Shibumi is a pri
Page 134 and 135: superfluous or decorative. They wil
Page 136 and 137: By stripping down an image to essen
Page 138 and 139: However, if you visit coffee shops
Page 140 and 141: Redux: Simplicity Is Not Easy Usual
Page 144 and 145: Presentation Design A common misund
Page 146 and 147: Signal-to-Noise Ratio The signal-to
Page 148 and 149: BEFORE AFTER 136 Presentation Zen
Page 150 and 151: Is the Nonessential Always “Noise
Page 154 and 155: A Few Points About Bullet Points Th
Page 156 and 157: Picture Superiority Effect Accordin
Page 158 and 159: Using images is an efficient way to
Page 160 and 161: The original slide showcases variou
Page 162 and 163: All the slides on this page use ima
Page 164 and 165: Where Can You Get Good Images? Gett
Page 166 and 167: Text Within Images I almost always
Page 168 and 169: A white background is placed behind
Page 170 and 171: Creating Bilingual Visuals Combinin
Page 172 and 173: Emptiness which is conceptually lia
Page 174 and 175: Using Empty Space The blue slide at
Page 176 and 177: Whether you use images of people or
Page 178 and 179: Balance Balance is important in a d
Page 180 and 181: One way to activate empty space and
Page 182 and 183: The image on the right is not a sli
Page 184 and 185: Create your own visual style. Let i
Page 186 and 187: WEAK CONTRAST BETTER CONTRAST 174 P
Page 190 and 191: This title slide lacks a design pri
Page 192 and 193: The slide on the left looks busier
Page 194 and 195: This kind of slide is not unusual b
Page 196 and 197: The more strikingly visual your pre
Page 199 and 200: 7 Sample Visuals: Images & Text In
Page 201 and 202: Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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Chapter 7 Sample Visuals: Images &
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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280 Presentation Zen
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What we think, we become. —Buddha
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284 Presentation Zen
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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