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Most presentations are too<br />

long or filled with unnecessary<br />

information that is included for<br />

the wrong reasons (such as fear).<br />

Knowing what to leave out takes<br />

work. Again, anyone can include<br />

everything and say everything. It is<br />

the master presenters (or writers,<br />

artists, and so on) who know<br />

what to exclude and have the<br />

courage to cut it.<br />

In most situations, you don’t need<br />

the latest technology or the best<br />

equipment in the world. Showing<br />

that you are well prepared and<br />

ready to present naked, with or<br />

without technology, is far more<br />

important. A poor presentation<br />

is not any better simply because<br />

expensive equipment is used to<br />

project images. Sincerity, honesty,<br />

and respect for the audience<br />

matter far more than technology<br />

and technique.<br />

Chapter 9 Connecting with an Audience<br />

235

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