Making-Original-Products-presentationzen

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The Sustainable Food Lab Chris Landry Director of Development & Communications, Sustainable Food Laboratory www.sustainablefoodlab.org * The slides shown here are part of a modified slide deck Chris Landry uses for talks about his organization and the work it does to bring more sustainability to mainstream food systems. Chris added a bit more text to these slides so they make a little more sense when viewed without narration in printed form, but the visuals were originally created to augment his live talk. You can find all the slides used in this presentation on Slideshare.net: www.slideshare.net/chrislandry *Third Prize, Slideshare’s World’s Best Presentation Contest (2007). 196 Presentation Zen
Chapter 7 Sample Visuals: Images & Text 197
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
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Pecha Kucha: A Sign of the Changing
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In Sum • Preparing, designing, an
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3 Planning Analog One of the most i
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During the planning stages of a pre
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“If you have the ideas, you can d
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You may be thinking that this is a
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Chapter 3 Planning Analog 53
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Slowing Down to See Slowing down is
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The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
Page 158 and 159: Using images is an efficient way to
Page 160 and 161: The original slide showcases variou
Page 162 and 163: All the slides on this page use ima
Page 164 and 165: Where Can You Get Good Images? Gett
Page 166 and 167: Text Within Images I almost always
Page 168 and 169: A white background is placed behind
Page 170 and 171: Creating Bilingual Visuals Combinin
Page 172 and 173: Emptiness which is conceptually lia
Page 174 and 175: Using Empty Space The blue slide at
Page 176 and 177: Whether you use images of people or
Page 178 and 179: Balance Balance is important in a d
Page 180 and 181: One way to activate empty space and
Page 182 and 183: The image on the right is not a sli
Page 184 and 185: Create your own visual style. Let i
Page 186 and 187: WEAK CONTRAST BETTER CONTRAST 174 P
Page 188 and 189: 176 Presentation Zen
Page 190 and 191: This title slide lacks a design pri
Page 192 and 193: The slide on the left looks busier
Page 194 and 195: This kind of slide is not unusual b
Page 196 and 197: The more strikingly visual your pre
Page 199 and 200: 7 Sample Visuals: Images & Text In
Page 201 and 202: Chapter 7 Sample Visuals: Images &
Page 203 and 204: Think Like a Designer I created the
Page 207: Chapter 7 Sample Visuals: Images &
Page 215 and 216: These two visuals are from early in
Page 217 and 218: My Declaration of Independence Pam
Page 221 and 222: In Sum A good visual enhances the s
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Page 227 and 228: The Art of Being Completely Present
Page 229 and 230: Steve Jobs and the Art of the Sword
Page 231 and 232: You need technique and proper form,
Page 233 and 234: Chapter 8 The Art of Being Complete
Page 235 and 236: Learning from the Art of Judo You c
Page 237 and 238: Contribution and Being in the Momen
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Page 241 and 242: In Sum • Like a conversation, pre
Page 243 and 244: 9 Connecting with an Audience Most
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Page 247 and 248: Most presentations are too long or
Page 249 and 250: NOVEL Show or tell something novel.
Page 251 and 252: say it—because saying it out loud
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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