Making-Original-Products-presentationzen

In Sum
• You need solid content and logical structure, but you also have to make a
connection with the audience. You must appeal to both the logical and the
emotional sides of your audience members.
• If your content is worth talking about, then bring energy and passion to your
delivery. Every situation is different, but there is never an excuse to be dull.
• Don’t hold back. If you have a passion for your topic, then let people know it.
• Make a strong start with PUNCH. Include content that is personal,
unexpected, novel, challenging, or humorous to make a connection from the
beginning.
• Project yourself well by dressing the part, moving with confidence and
purpose, maintaining good eye contact, and speaking in a conversational
style but with elevated energy.
• Try not to read a presentation or rely on notes.
• Remember the concept of hara hachi bu. It is better to leave your audience
satisfied yet yearning for a bit more, than to leave them stuffed and feeling
that they have had more than enough.
Chapter 9 Connecting with an Audience
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