Making-Original-Products-presentationzen

4
Crafting the Story
During your time off the grid, you brainstormed alone or perhaps with a small
group of people. You stepped back to get the big picture, and you identified
your core message. You now have a clearer picture of the presentation content
and focus even if you do not have all the details worked out yet. The next step
is to give your core message and supporting messages a logical structure.
Structure will help bring order to your presentation and make it easier for you
to deliver it smoothly and for your audience to understand your message easily.
Before you go from analog to digital—taking your ideas from sketches on
paper and laying them out in PowerPoint or Keynote—it is important to keep
in mind what makes your ideas resonate with people. What makes some
presentations absolutely brilliant and others forgettable? If your goal is to
create a presentation that is memorable, then you need to consider how you
can craft messages that stick.
One of the components for creating sticking messages is story. We tell
stories all the time. Think about times you may have been camping with a
group of people, taking a tiny step back to a more primitive time, where the
evening develops into long sessions of storytelling around the campfire. There
is something very natural, compelling, and memorable about both telling and
listening to stories.
Chapter 4 Crafting the Story
77