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An Approach, Not a Method Presentation Zen is an approach, not a method. Method implies a step-by-step, systematic, planned, and linear process. Method suggests a definite and proven procedure that you can pick off a shelf and follow from A to Z in a logical, orderly fashion. As an approach, Presentation Zen suggests a road, a direction, a frame of mind—perhaps even a philosophy—but not a formula of proven rules to be followed. Methods are important and necessary. But there are no panaceas, and I offer no prescriptions for success. Success depends on you and your own unique situation. However, I do offer guidelines and some things to think about that may run contrary to conventional wisdom on how to make live presentations with multimedia. Similarly, Zen itself is an approach to life and a way of being rather than a set of rules or dogma to be followed by all in the same way. Indeed, there are many paths to enlightenment. At the heart of Zen is the need for personal awareness and the ability to see and discover. Zen is practical. It’s concerned with the here and now. And the practical and the here and now are also our concern with presentations. The aim of this book is to help professionals free themselves from the pain of creating and delivering presentations by helping them see presentations in a way that is different, simpler, more visual, more natural, and ultimately far more meaningful. 8 Presentation Zen
Each Case Is Different Not all presentation situations are appropriate for using multimedia. For example, if you have a small audience and data-intensive materials to discuss, a handout of the materials with a give-and-take discussion is usually more appropriate. In many situations, a whiteboard, flipcharts, or a paper with detailed figures would make for better support. Each case is different. The discussions in this book, however, center on those presentations for which multimedia is a good fit for your unique situation. This book is not directly about software tools. Yet, by keeping principles such as restraint and simplicity in mind, you can use the lessons here to help you design better visuals that are appropriate to a given situation. When it comes to software functions, I don’t think the challenge is to learn more, but rather to ignore more so that you can focus on the principles and the few techniques that are important. Software techniques are simply not our chief concern. Characterizing master swordsman Odagiri Ichiun’s ideas on technique, Zen scholar Daisetz T. Suzuki says, “The first principle of the art is not to rely on tricks of technique. Most swordsmen make too much of technique, sometimes making it their chief concern.” Most presenters, however, make the software their chief concern in the preparation process and delivery. This often produces cluttered visuals and talks that are neither engaging nor memorable. Yes, the basics of software are important to know. Delivery techniques and “do’s and dont’s” are useful to understand. But it’s not about technique alone. The “art of presentation” transcends technique and enables an individual to remove walls and connect with an audience— to inform or persuade in a very meaningful, unique moment in time. Chapter 1 Presenting in Today’s World 9
Page 2 and 3: Praise for Presentation Zen: Simple
Page 4 and 5: Presentation Zen: Simple Ideas on P
Page 7 and 8: Table of Contents Acknowledgments,
Page 9 and 10: Acknowledgments This book would not
Page 11 and 12: xi
Page 13 and 14: introduction Chapter 1 Presenting i
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Page 17 and 18: 1 Presenting in Today’s World Wit
Page 19: The Presentation Zen Approach This
Page 23 and 24: Still a Long Way to Go While presen
Page 25 and 26: Raising the Bar and Making a Differ
Page 27 and 28: The six aptitudes are: design, stor
Page 29 and 30: Symphony Focus, specialization, and
Page 31 and 32: Meaning Making a presentation is an
Page 33 and 34: Fourth, create a written document.
Page 35 and 36: Letting Go Part of the Presentation
Page 37 and 38: In Sum • Like a Japanese bento, g
Page 39 and 40: preparation Chapter 2 Creativity, L
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Page 43 and 44: 2 Creativity, Limitations, and Cons
Page 45 and 46: Start with the Beginner’s Mind Ze
Page 47 and 48: You Are Creative Creative power and
Page 49 and 50: Be a Pirate! Inspiration. Where can
Page 51 and 52: The Art of Working with Restriction
Page 53 and 54: Pecha Kucha: A Sign of the Changing
Page 55 and 56: In Sum • Preparing, designing, an
Page 57 and 58: 3 Planning Analog One of the most i
Page 59 and 60: During the planning stages of a pre
Page 61 and 62: “If you have the ideas, you can d
Page 63 and 64: You may be thinking that this is a
Page 65 and 66: Chapter 3 Planning Analog 53
Page 67 and 68: Slowing Down to See Slowing down is
Page 69 and 70: The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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WEAK CONTRAST BETTER CONTRAST 174 P
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This title slide lacks a design pri
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The slide on the left looks busier
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This kind of slide is not unusual b
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The more strikingly visual your pre
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7 Sample Visuals: Images & Text In
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Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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