Making-Original-Products-presentationzen

More documents

Recommendations

Info

Moxie Software www.moxiesoftware.com Many times the best concept doesn’t exist as a ready-to-go stock photo. Some ideas are so unique, you have to create them from scratch—creating a memorable visual. Duarte, Inc. created multiple concepts for Moxie Software. The client picked Concept 2 shown on the opposite page. All of Duarte's planning and ideating was done by hand so that they would not be restricted by cliché concepts. Design: Duarte, Inc. Concept 1 The Illustrations and scenes were made out of yarn. Each slide connects to the next which gives an illusion of panning through a scene when transitioning to the next frame.
Concept 2 This concept required photography to be taken in-house at Duarte, Inc. and many of the images were customdesigned to create the desk and office scenes as an environment.
Page 2 and 3:
Praise for Presentation Zen: Simple
Page 4 and 5:
Presentation Zen: Simple Ideas on P
Page 7 and 8:
Table of Contents Acknowledgments,
Page 9 and 10:
Acknowledgments This book would not
Page 11 and 12:
xi
Page 13 and 14:
introduction Chapter 1 Presenting i
Page 15 and 16:
This page intentionally left blank
Page 17 and 18:
1 Presenting in Today’s World Wit
Page 19 and 20:
The Presentation Zen Approach This
Page 21 and 22:
Each Case Is Different Not all pres
Page 23 and 24:
Still a Long Way to Go While presen
Page 25 and 26:
Raising the Bar and Making a Differ
Page 27 and 28:
The six aptitudes are: design, stor
Page 29 and 30:
Symphony Focus, specialization, and
Page 31 and 32:
Meaning Making a presentation is an
Page 33 and 34:
Fourth, create a written document.
Page 35 and 36:
Letting Go Part of the Presentation
Page 37 and 38:
In Sum • Like a Japanese bento, g
Page 39 and 40:
preparation Chapter 2 Creativity, L
Page 41 and 42:
Page 43 and 44:
2 Creativity, Limitations, and Cons
Page 45 and 46:
Start with the Beginner’s Mind Ze
Page 47 and 48:
You Are Creative Creative power and
Page 49 and 50:
Be a Pirate! Inspiration. Where can
Page 51 and 52:
The Art of Working with Restriction
Page 53 and 54:
Pecha Kucha: A Sign of the Changing
Page 55 and 56:
In Sum • Preparing, designing, an
Page 57 and 58:
3 Planning Analog One of the most i
Page 59 and 60:
During the planning stages of a pre
Page 61 and 62:
“If you have the ideas, you can d
Page 63 and 64:
You may be thinking that this is a
Page 65 and 66: Chapter 3 Planning Analog 53
Page 67 and 68: Slowing Down to See Slowing down is
Page 69 and 70: The Need for Solitude Many believe
Page 71 and 72: It is only in still water that we c
Page 73 and 74: Asking the Right Questions It is sa
Page 75 and 76: Questions We Should Be Asking OK, s
Page 77 and 78: To get back to my wasted hour, the
Page 79 and 80: So what? (Image in slide from iStoc
Page 81 and 82: Three Parts of a Presentation If yo
Page 83 and 84: esulting in poor supporting visuals
Page 85 and 86: The Benefit of Planning Well If you
Page 87 and 88: In Sum • Slow down your busy mind
Page 89 and 90: 4 Crafting the Story During your ti
Page 91 and 92: The first message sounds similar to
Page 93 and 94: • Stories. We tell stories all da
Page 95 and 96: Chapter 4 Crafting the Story 83
Page 97 and 98: In an interview with the Harvard Bu
Page 99 and 100: Essentially, that’s it: Introduce
Page 102 and 103: Stories and Authenticity I have see
Page 104 and 105: It’s Not Just About Information P
Page 106 and 107: Dana Atchley (1941-2000) A Digital
Page 108 and 109: Step 1 Brainstorming. Step back, go
Page 110 and 111: Step 4 Sketch your visuals. Now tha
Page 112 and 113: Shown here are the title slide, the
Page 114 and 115: Nancy Duarte CEO of Duarte, Inc., t
Page 118 and 119: If you feel tempted to use a pictur
Page 120 and 121: 108 Presentation Zen Many people ar
Page 122 and 123: 110 Presentation Zen
Page 124 and 125: Our lives are frittered away by det
Page 128 and 129: as interaction designers, are const
Page 130 and 131: ack on the audience. Jobs used the
Page 132 and 133: Shibumi (Elegance) Shibumi is a pri
Page 134 and 135: superfluous or decorative. They wil
Page 136 and 137: By stripping down an image to essen
Page 138 and 139: However, if you visit coffee shops
Page 140 and 141: Redux: Simplicity Is Not Easy Usual
Page 144 and 145: Presentation Design A common misund
Page 146 and 147: Signal-to-Noise Ratio The signal-to
Page 148 and 149: BEFORE AFTER 136 Presentation Zen
Page 150 and 151: Is the Nonessential Always “Noise
Page 152 and 153: 2D or Not 2D? (That Is the Question
Page 154 and 155: A Few Points About Bullet Points Th
Page 156 and 157: Picture Superiority Effect Accordin
Page 158 and 159: Using images is an efficient way to
Page 160 and 161: The original slide showcases variou
Page 162 and 163: All the slides on this page use ima
Page 164 and 165: Where Can You Get Good Images? Gett
Page 166 and 167:
Text Within Images I almost always
Page 168 and 169:
A white background is placed behind
Page 170 and 171:
Creating Bilingual Visuals Combinin
Page 172 and 173:
Emptiness which is conceptually lia
Page 174 and 175:
Using Empty Space The blue slide at
Page 176 and 177:
Whether you use images of people or
Page 178 and 179:
Balance Balance is important in a d
Page 180 and 181:
One way to activate empty space and
Page 182 and 183:
The image on the right is not a sli
Page 184 and 185:
Create your own visual style. Let i
Page 186 and 187:
WEAK CONTRAST BETTER CONTRAST 174 P
Page 188 and 189:
176 Presentation Zen
Page 190 and 191:
This title slide lacks a design pri
Page 192 and 193:
The slide on the left looks busier
Page 194 and 195:
This kind of slide is not unusual b
Page 196 and 197:
The more strikingly visual your pre
Page 199 and 200:
7 Sample Visuals: Images & Text In
Page 201 and 202:
Chapter 7 Sample Visuals: Images &
Page 203 and 204:
Think Like a Designer I created the
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Page 213 and 214:
Page 215 and 216:
These two visuals are from early in
Page 217 and 218:
My Declaration of Independence Pam
Page 219 and 220:
Page 221 and 222:
In Sum A good visual enhances the s
Page 223 and 224:
delivery Chapter 8 The Art of Being
Page 225 and 226:
Page 227 and 228:
The Art of Being Completely Present
Page 229 and 230:
Steve Jobs and the Art of the Sword
Page 231 and 232:
You need technique and proper form,
Page 233 and 234:
Chapter 8 The Art of Being Complete
Page 235 and 236:
Learning from the Art of Judo You c
Page 237 and 238:
Contribution and Being in the Momen
Page 239 and 240:
swayed from side to side. Zander, t
Page 241 and 242:
In Sum • Like a conversation, pre
Page 243 and 244:
9 Connecting with an Audience Most
Page 245 and 246:
“There is a Japanese visual art i
Page 247 and 248:
Most presentations are too long or
Page 249 and 250:
NOVEL Show or tell something novel.
Page 251 and 252:
say it—because saying it out loud
Page 253 and 254:
a good idea to walk into the audien
Page 255 and 256:
in volume through the use of a micr
Page 257 and 258:
Avoid reading a speech. Never read
Page 259 and 260:
Stand, Deliver, Connect Hans Roslin
Page 261 and 262:
This principle does not encourage w
Page 263 and 264:
In Sum • You need solid content a
Page 265 and 266:
10 The Need for Engagement We say t
Page 267 and 268:
It’s not the thing... It’s the
Page 269 and 270:
Photo in slide: Jiji The slide abov
Page 271 and 272:
Kenichiro Mogi, a famous brain scie
Page 273 and 274:
No matter what the digital toolmake
Page 275 and 276:
5. Get them active. Make your webin
Page 277:
A very common scene is shown above.
Page 280 and 281:
Be very clear and very focused. In
Page 282 and 283:
to what? When Steve Jobs talked abo
Page 284 and 285:
Get Close to the Audience My experi
Page 286 and 287:
Use a Small Remote to Advance Visua
Page 288 and 289:
Leave the Lights On If you are goin
Page 290 and 291:
How Do You Know When You Are Engagi
Page 292 and 293:
Page 294 and 295:
What we think, we become. —Buddha
Page 296 and 297:
Page 298 and 299:
How to Improve There are many thing
Page 300 and 301:
Lessons Are All Around You We can f
Page 302:
A journey of a thousand miles begin
Page 305 and 306:
Chapter 7 Chapter 8 istockphoto.com
Page 307 and 308:
K-L Kaku, Michio, 258 kamishibai, 8
Page 309 and 310:
Garr Reynolds travels the world giv
Page 311 and 312:
Ideally suited to use alongside one
Page 313:
Join the PeachPit AffiliAte teAm! Y
show all

Making-Original-Products-presentationzen

Create successful ePaper yourself

Delete template?

Save as template?