Making-Original-Products-presentationzen

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A New Era Requires New Thinking The skills necessary to be an effective communicator today are different than in the past. Today, literacy is not only about reading and writing—which are necessary—but also about understanding visual communication. Today, we need a higher degree of visual literacy and an understanding of the great power that imagery has for conveying important messages. People who design visuals for live presentations typically regard PowerPoint as a kind of document-creation tool. Their principles and techniques seem to be largely influenced by the conventional wisdom regarding the proper creation of business documents such as letters, reports, spreadsheets, and so on. Many businesspeople and students approach multimedia slides as if they were nothing more than glorified overhead transparencies that contain boxes for text, bullets, and clip art. If you want to learn how to become a better presenter, then look beyond the advice given in books about how to use PowerPoint and books on presentation skills (including this one). These books have their place, but you should be looking to other forms of proven visual storytelling as well. Documentary films, for example, tell nonfiction stories that incorporate narration, interviews, audio, powerful video and still images, and at times, on-screen text. These elements can be incorporated into live oral presentations as well. Cinema and presentations are different, but not as different as you may think. I have learned much about the use of imagery in storytelling from watching virtually every documentary Ken Burns ever produced. And there are useful lessons in storytelling and visual communication found in great films such as Citizen Kane, Casablanca, Kurosawa’s Ikiru, and even the Star Wars trilogy. The art of comics is another place to look for knowledge and inspiration. Comics, for example, are amazingly effective at partnering text and images to form a powerful narrative that is engaging and memorable. Comics and film are two major ways stories are told through imagery. The principles and techniques for creating a presentation for a conference or a keynote address have more in common with the principles and techniques behind the creation of a good documentary film or a good comic book than the creation of a conventional static business document with bullet points. 22 Presentation Zen
Letting Go Part of the Presentation Zen approach to presenting well is learning to give up what you’ve learned about making presentations in the PowerPoint era with its cookie-cutter method of design and delivery. The first step is to stop allowing our history and conditioning about what we know—or thought we knew—to keep us from being open to other ways of presentation. Seven sentences per slide? Some clip art thrown in for good measure? No one ever got fired for that, right? But if we remain attached to the past, we cannot learn anything new. We must open our minds so that we can see the world for what it is with a fresh new perspective. As the great Master Yoda once suggested (in a galaxy far, far away), we must unlearn what we have learned. The art of letting go of the past. (Image in this slide from iStockphoto.com.) Chapter 1 Presenting in Today’s World 23
Page 2 and 3: Praise for Presentation Zen: Simple
Page 4 and 5: Presentation Zen: Simple Ideas on P
Page 7 and 8: Table of Contents Acknowledgments,
Page 9 and 10: Acknowledgments This book would not
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Page 13 and 14: introduction Chapter 1 Presenting i
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Page 17 and 18: 1 Presenting in Today’s World Wit
Page 19 and 20: The Presentation Zen Approach This
Page 21 and 22: Each Case Is Different Not all pres
Page 23 and 24: Still a Long Way to Go While presen
Page 25 and 26: Raising the Bar and Making a Differ
Page 27 and 28: The six aptitudes are: design, stor
Page 29 and 30: Symphony Focus, specialization, and
Page 31 and 32: Meaning Making a presentation is an
Page 33: Fourth, create a written document.
Page 37 and 38: In Sum • Like a Japanese bento, g
Page 39 and 40: preparation Chapter 2 Creativity, L
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Page 43 and 44: 2 Creativity, Limitations, and Cons
Page 45 and 46: Start with the Beginner’s Mind Ze
Page 47 and 48: You Are Creative Creative power and
Page 49 and 50: Be a Pirate! Inspiration. Where can
Page 51 and 52: The Art of Working with Restriction
Page 53 and 54: Pecha Kucha: A Sign of the Changing
Page 55 and 56: In Sum • Preparing, designing, an
Page 57 and 58: 3 Planning Analog One of the most i
Page 59 and 60: During the planning stages of a pre
Page 61 and 62: “If you have the ideas, you can d
Page 63 and 64: You may be thinking that this is a
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Page 67 and 68: Slowing Down to See Slowing down is
Page 69 and 70: The Need for Solitude Many believe
Page 71 and 72: It is only in still water that we c
Page 73 and 74: Asking the Right Questions It is sa
Page 75 and 76: Questions We Should Be Asking OK, s
Page 77 and 78: To get back to my wasted hour, the
Page 79 and 80: So what? (Image in slide from iStoc
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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WEAK CONTRAST BETTER CONTRAST 174 P
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This title slide lacks a design pri
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The slide on the left looks busier
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This kind of slide is not unusual b
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The more strikingly visual your pre
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7 Sample Visuals: Images & Text In
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Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
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Steve Jobs and the Art of the Sword
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You need technique and proper form,
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Chapter 8 The Art of Being Complete
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Learning from the Art of Judo You c
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Contribution and Being in the Momen
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swayed from side to side. Zander, t
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In Sum • Like a conversation, pre
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9 Connecting with an Audience Most
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“There is a Japanese visual art i
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Most presentations are too long or
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NOVEL Show or tell something novel.
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say it—because saying it out loud
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a good idea to walk into the audien
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in volume through the use of a micr
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Avoid reading a speech. Never read
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Stand, Deliver, Connect Hans Roslin
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This principle does not encourage w
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In Sum • You need solid content a
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10 The Need for Engagement We say t
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It’s not the thing... It’s the
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Photo in slide: Jiji The slide abov
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Kenichiro Mogi, a famous brain scie
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No matter what the digital toolmake
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5. Get them active. Make your webin
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A very common scene is shown above.
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Be very clear and very focused. In
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to what? When Steve Jobs talked abo
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Get Close to the Audience My experi
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Use a Small Remote to Advance Visua
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Leave the Lights On If you are goin
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How Do You Know When You Are Engagi
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What we think, we become. —Buddha
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How to Improve There are many thing
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Lessons Are All Around You We can f
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A journey of a thousand miles begin
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Chapter 7 Chapter 8 istockphoto.com
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K-L Kaku, Michio, 258 kamishibai, 8
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Garr Reynolds travels the world giv
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Ideally suited to use alongside one
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Join the PeachPit AffiliAte teAm! Y
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