Making-Original-Products-presentationzen

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Be very clear and very focused. In the preparation stage you must be ruthless in cutting the superfluous from the talk, both in terms of content and in terms of what visuals you use. Poor presentations, no matter how good the visuals or even delivery may be, result from poor planning and a lack of focus on what your core points are and the key messages that you want people to take a way. Steve Jobs was laser sharp in his focus in almost all business matters, including the planning of his presentations. Focus, as Jobs said when talking about products, means that you often need to say no to things. You can’t cover everything in a presentation; have the courage to cut the non-essential. Most presentations that fail do so because they include too much information and display it in a cluttered way that does not engage the brain. Develop rapport with the audience. Jobs usually walked out on stage, all smiles, without any formal introduction over the PA. Jobs showed his personality, which was confident but humble and friendly, on stage (an image he did not always project during meetings with his employees). People are attracted to confidence—but it must be confidence, combined with humility. Jobs used natural movement on stage, eye contact, and a subtle friendliness to establish a connection with the audience. Give them an idea of where you’re going. You do not need an agenda slide, but give people an idea where you’re going, a bit of a road map of the journey you’re taking them on. In Jobs’s case, after a simple, friendly greeting he often began with something like: “I’ve got four things I’d like to talk about with you today. So let’s get started. First...” Jobs often structured his talks around three or four parts with one theme. Show your enthusiasm. You may want to tone down your enthusiasm at times, but most presenters show too little passion or enthusiasm, not too much. Each case is unique, but enthusiasm can make all the difference. Jobs’s enthusiasm was subtle, but you could detect it in his tone and the words that he chose. In just the first few minutes on stage Jobs often used superlatives such as incredible, extraordinary, awesome, amazing, revolutionary. You can say his language was over the top, but Steve Jobs believed what he said. He was sincere. Yet the point is not to speak like Steve Jobs—or move around like Steve Ballmer—but to find your own level of passion and bring that honest enthusiasm out in your work for the world to see in your own style. Be positive, upbeat, humorous. Jobs was a very serious person, but he came across in presentations as an extremely positive person because he deeply believed in his content. He was upbeat and positive about the future, even in hard times. Reality distortion field or not, this positive energy is the image he projected on stage. You cannot fake this—you must believe in your content or you cannot sell it. Jobs also brought a little humor to his talks. This did not mean telling jokes. His humor was more subtle. <strong>Making</strong> people laugh occasionally through subtle uses of irony is engaging. Focus not on the numbers, but on what the numbers mean. A business keynote by a technology company is different from a scientific presentation at a conference. But isn’t it always about what the numbers mean rather than just the numbers themselves? So your cholesterol is 199, the national average. Is that good or bad? Up or down? Is “average” healthy or unhealthy? And compared
Steve Jobs's keynotes always featured high-impact visuals. Jobs balanced his high-impact visuals by occasionally having the screen behind him contain no information at all, the equivalent of placing blank slides or spaces in your visual narrative. This places all eyes on you. (Photos on this page by Justin Sullivan/ iStockphoto.com.)
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Praise for Presentation Zen: Simple
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Presentation Zen: Simple Ideas on P
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Table of Contents Acknowledgments,
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Acknowledgments This book would not
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xi
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introduction Chapter 1 Presenting i
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1 Presenting in Today’s World Wit
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The Presentation Zen Approach This
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Each Case Is Different Not all pres
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Still a Long Way to Go While presen
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Raising the Bar and Making a Differ
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The six aptitudes are: design, stor
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Symphony Focus, specialization, and
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Meaning Making a presentation is an
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Fourth, create a written document.
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Letting Go Part of the Presentation
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In Sum • Like a Japanese bento, g
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preparation Chapter 2 Creativity, L
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2 Creativity, Limitations, and Cons
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Start with the Beginner’s Mind Ze
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You Are Creative Creative power and
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Be a Pirate! Inspiration. Where can
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The Art of Working with Restriction
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Pecha Kucha: A Sign of the Changing
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In Sum • Preparing, designing, an
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3 Planning Analog One of the most i
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During the planning stages of a pre
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“If you have the ideas, you can d
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You may be thinking that this is a
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Chapter 3 Planning Analog 53
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Slowing Down to See Slowing down is
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The Need for Solitude Many believe
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It is only in still water that we c
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Asking the Right Questions It is sa
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Questions We Should Be Asking OK, s
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To get back to my wasted hour, the
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So what? (Image in slide from iStoc
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Three Parts of a Presentation If yo
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esulting in poor supporting visuals
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The Benefit of Planning Well If you
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In Sum • Slow down your busy mind
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4 Crafting the Story During your ti
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The first message sounds similar to
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• Stories. We tell stories all da
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Chapter 4 Crafting the Story 83
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In an interview with the Harvard Bu
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Essentially, that’s it: Introduce
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Stories and Authenticity I have see
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It’s Not Just About Information P
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Dana Atchley (1941-2000) A Digital
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Step 1 Brainstorming. Step back, go
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Step 4 Sketch your visuals. Now tha
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Shown here are the title slide, the
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Nancy Duarte CEO of Duarte, Inc., t
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Moxie Software www.moxiesoftware.co
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If you feel tempted to use a pictur
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108 Presentation Zen Many people ar
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110 Presentation Zen
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Our lives are frittered away by det
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as interaction designers, are const
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ack on the audience. Jobs used the
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Shibumi (Elegance) Shibumi is a pri
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superfluous or decorative. They wil
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By stripping down an image to essen
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However, if you visit coffee shops
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Redux: Simplicity Is Not Easy Usual
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Presentation Design A common misund
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Signal-to-Noise Ratio The signal-to
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BEFORE AFTER 136 Presentation Zen
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Is the Nonessential Always “Noise
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2D or Not 2D? (That Is the Question
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A Few Points About Bullet Points Th
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Picture Superiority Effect Accordin
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Using images is an efficient way to
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The original slide showcases variou
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All the slides on this page use ima
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Where Can You Get Good Images? Gett
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Text Within Images I almost always
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A white background is placed behind
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Creating Bilingual Visuals Combinin
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Emptiness which is conceptually lia
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Using Empty Space The blue slide at
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Whether you use images of people or
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Balance Balance is important in a d
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One way to activate empty space and
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The image on the right is not a sli
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Create your own visual style. Let i
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WEAK CONTRAST BETTER CONTRAST 174 P
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This title slide lacks a design pri
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The slide on the left looks busier
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This kind of slide is not unusual b
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The more strikingly visual your pre
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7 Sample Visuals: Images & Text In
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Chapter 7 Sample Visuals: Images &
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Think Like a Designer I created the
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These two visuals are from early in
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My Declaration of Independence Pam
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In Sum A good visual enhances the s
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delivery Chapter 8 The Art of Being
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The Art of Being Completely Present
Page 229 and 230: Steve Jobs and the Art of the Sword
Page 231 and 232: You need technique and proper form,
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Page 235 and 236: Learning from the Art of Judo You c
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Page 241 and 242: In Sum • Like a conversation, pre
Page 243 and 244: 9 Connecting with an Audience Most
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Page 249 and 250: NOVEL Show or tell something novel.
Page 251 and 252: say it—because saying it out loud
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Page 257 and 258: Avoid reading a speech. Never read
Page 259 and 260: Stand, Deliver, Connect Hans Roslin
Page 261 and 262: This principle does not encourage w
Page 263 and 264: In Sum • You need solid content a
Page 265 and 266: 10 The Need for Engagement We say t
Page 267 and 268: It’s not the thing... It’s the
Page 269 and 270: Photo in slide: Jiji The slide abov
Page 271 and 272: Kenichiro Mogi, a famous brain scie
Page 273 and 274: No matter what the digital toolmake
Page 275 and 276: 5. Get them active. Make your webin
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Page 282 and 283: to what? When Steve Jobs talked abo
Page 284 and 285: Get Close to the Audience My experi
Page 286 and 287: Use a Small Remote to Advance Visua
Page 288 and 289: Leave the Lights On If you are goin
Page 290 and 291: How Do You Know When You Are Engagi
Page 292 and 293: 280 Presentation Zen
Page 294 and 295: What we think, we become. —Buddha
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Page 298 and 299: How to Improve There are many thing
Page 300 and 301: Lessons Are All Around You We can f
Page 302: A journey of a thousand miles begin
Page 305 and 306: Chapter 7 Chapter 8 istockphoto.com
Page 307 and 308: K-L Kaku, Michio, 258 kamishibai, 8
Page 309 and 310: Garr Reynolds travels the world giv
Page 311 and 312: Ideally suited to use alongside one
Page 313: Join the PeachPit AffiliAte teAm! Y
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