Gigabit December 2018

ROSS VIDEO
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products, or the bare-boards that are
used in printed circuit board assembly,
are our designs. We own them and
there’s competition for our business
from around the world. These items are
built to print, and reflect the diversity of
the finished products we sell. Once
again, it’s high mix, low volume for
these suppliers.”
On the other side of the coin, Pulcine
and his team are buying other people’s
designs, such as semiconductors and
interconnect components. “We use the
famous names that people who know
electronics would recognize; the same
manufacturers are found in telecommunications
products, computing and
so on. In total, we are using over 5,000
different components from over 500
different manufacturers across our
current portfolio. These numbers have
doubled over the last six years as Ross
Video’s product offerings have expanded.
Most of the manufacturing suppliers
involved do not sell direct to companies
like Ross, but sell via a layer of
distribution. Ross uses a combination
of the largest international electronics
distributors and smaller niche players,
where appropriate. There are some
Left to Right: Sandra Miller;
Stockroom, Jamie Lake;
Purchasing, Melanie Talia;
Quality and Materials, Bill
Pulcine, Deborah Dougherty;
Export Compliance, Logistics,
Order Entry, Order Management,
Brad Somers, Master
Scheduling/Planning
electronic component manufacturers
who will sell direct to us, but they’re
largely the exception. It’s a complex
ecosystem, really.” Ross Video uses
many distribution companies including
NF Smith & Associates which operates
out of Houston. NF Smith deals in a
massive line of electronic components.
Finally, Ross has a multitude of OEM
agreements in place. “Given the
diverse needs of our customer base, it
DECEMBER 2018