Gigabit December 2018
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BROWN-FORMAN<br />
Brown-Forman may be<br />
better known for its<br />
iconic repertoire of spirits<br />
and wines, but the<br />
American company is<br />
also earning its stripes<br />
as a digital trailblazer<br />
132<br />
F<br />
rom Jack Daniels to Woodford<br />
Reserve, Old Forester to Canadian<br />
Mist, today Brown-Forman’s brands<br />
are a mainstay of any bar or cocktail cabinet.<br />
The American wine and spirits company was<br />
founded almost 150 years ago when the<br />
founder, George Garvin Brown, created Old<br />
Forester, a brand that is often cited as America’s<br />
first bottled bourbon – and it seems that<br />
this pioneering approach is still present today.<br />
The century-old company is keen to preserve<br />
its long-lasting legacy but it isn’t naïve enough<br />
to think that the alcohol market will be<br />
untouched by the latest wave of digitization.<br />
In fact, Brown-Forman has put its weight<br />
behind a root-and-branch digital transformation<br />
that hopes to cement its brands as<br />
household favourites for years to come.<br />
DECEMBER <strong>2018</strong>
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