Gigabit December 2018
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ROSS VIDEO<br />
A SHIFT IN STRATEGY<br />
That acquisition brought a whole<br />
different manufacturing and supply<br />
chain challenge to Ross Video’s<br />
traditional PCBA-based work as it<br />
began manufacturing servers specifically<br />
engineered for the broadcast<br />
market. “We buy commercially available,<br />
high-end motherboards, CPUs<br />
and disc drives, and assemble them<br />
to make a custom-built application<br />
specific server that is uniquely a Ross<br />
product. The XPression graphics<br />
acquisition was key to sparking a major<br />
spurt of growth in the company.”<br />
Soon afterwards, Ross bought<br />
another two companies that manufactured<br />
products related to its Infrastructure<br />
product line. “They weren’t so much<br />
competitors as complements to our<br />
124<br />
DECEMBER <strong>2018</strong>
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