Gigabit December 2018
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EUROPE<br />
“Here in banking, there’s<br />
a whole world of data<br />
at our fingertips that<br />
can help us improve the<br />
lives of our customers”<br />
—<br />
David Hayes,<br />
CDO, Santander<br />
217<br />
Pearson, too, cites Open Banking<br />
as one of “a whole series of regulatory<br />
activities that are changing the face of<br />
the banking industry”. He adds: “The<br />
making available of information about<br />
customers to a whole range of new<br />
players is going to fundamentally change<br />
the way customers interact with financial<br />
organisations. There will be new players<br />
– and as a bank, we need to respond to<br />
that. We need to measure the experiences<br />
we build, and remain relevant for our<br />
customers as we support their goals in<br />
life. Opening up banking data gives us<br />
opportunities to understand who our<br />
customers are and how to be more<br />
relevant in their day-to-day activities.”<br />
Overall, Hayes concludes that the<br />
centuries-old banking industry will<br />
fundamentally transform with Santander<br />
at the fore. “I firmly believe that technology<br />
will completely change banking in<br />
the next 20 years. The challenge for<br />
the industry will be to embrace those<br />
technologies – and the winners will be<br />
those who can do that in a way which is<br />
right for the customer.”<br />
www.gigabitmagazine.com
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