Gigabit December 2018
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55<br />
believe what they’re offered lags behind<br />
offerings to consumers. It was successful<br />
because the starting point was having<br />
a clear focus and target customer in<br />
mind, then making sure you richly understand<br />
and meet their needs. The limitation<br />
in the market for SMEs is that<br />
offerings are similar across providers<br />
with a one size fits all businesses approach.<br />
Given the diversity in the sector<br />
it’s not appropriate. We typically offered<br />
a more bespoke approach focusing on<br />
one-man bands, consultants and<br />
contractors, rather than large organisations.<br />
SMEs are looking for a great return<br />
while making processes as simple as<br />
possible. We ended up with a proposition<br />
described as “great returns effortlessly”<br />
which became the guideline to how we<br />
operated at Aldermore. We delivered the<br />
UK’s first end to end fully online account<br />
opening process for SMEs which took<br />
just 10 minutes rather than days or<br />
weeks - it was a huge enabler and key<br />
pillar of our offer.<br />
www.gigabitmagazine.com
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