Gigabit December 2018

AFRICA
turning that data into a real and
quantifiable value. To this end, Zimnat
has implemented a number of dashboards
that are readily accessible to
all internal staff and advisors. Through
these dashboards, Zimnat can dig
deep into customer data to create
a rounded picture of the customers
and their behaviour in order to provide
them with relevant services and
solutions. “Through data analytics we
can really personalise our service
offering for customers because not all
customers will want the same insurance
cover,” says Sachak. “Once you
start to analyse that customer and look
at how they engage with Zimnat then
we can offer solutions specific to them.”
“At the moment this is very generic,
but as we grow and the technology
matures here in Zimbabwe there is
incredible potential.”
Data analytics in particular is
something that Sachak is extremely
passionate about and has ensured
that Zimnat has invested in the right
resources to support this data
enablement, creating a full time data
analytics role as well as a marketing
and digital officer to continue to better
understand and improve the customer
“Through data analytics
we can really
personalise our
service offering for
customers because
not all customers
will want the same
insurance cover,
once you start to
analyse that customer
and look at how
they engage with
Zimnat then we
can offer solutions
specific to them”
—
Mustafa Sachak,
CEO, Zimnat
experience. Additionally at the senior
level, the Zimnat Group has recruited
a Chief Digital Officer and a Group
Marketing Executive.
As a result of challenging economic
environment over the past 20 years,
insurance penetration in Zimbabwe
has been stuck at around 1.5%. Rewind
the clocks back to the 1990s and
insurance penetration painted
337
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