Gigabit December 2018
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AFRICA<br />
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335<br />
actually pay the claim, there are a series<br />
of touchpoints along the way,” he says.<br />
“This digital journey is all about understanding<br />
and improving that customer<br />
experience. Companies that create<br />
exceptional customer experiences can<br />
really set themselves apart from their<br />
competitors and that’s what we are<br />
striving to achieve with Zimnat.”<br />
In order to better understand the<br />
customer experience, Zimnat has<br />
invested in data analytics. For Sachak,<br />
the long–term ambition will be for<br />
Zimnat to be able to utilise Big Data and<br />
Artificial Intelligence in order to move<br />
from protecting customers from risk<br />
with financial products to actually<br />
preventing risk in the first instance.<br />
“Data is the new gold,” he says. “Big<br />
Data, Blockchain, Artificial Intelligence…<br />
technologies like these will<br />
enable us to leapfrog the competition.<br />
“Having the ability to use digital<br />
technologies to actually help prevent<br />
risk from occurring through making<br />
intelligent predictions, that would be<br />
completely game-changing.”<br />
The challenge that comes with data<br />
capture, particularly as an insurer with<br />
millions of clients and customers, is<br />
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