Gigabit December 2018
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warehouse for all this information to go<br />
into so we chose to work with Cloudera.<br />
Then we asked ourselves how our<br />
employees and our partners would<br />
really interrogate and examine the<br />
information that we give them. We<br />
wanted to ensure that we had modern<br />
toolsets out there as well, so we looked<br />
at different products and settled on<br />
Tableau as our visualization platform<br />
and RStudio as our analytical, statistical<br />
modeling platform.” Through these<br />
cutting-edge technologies, Brown-<br />
Forman has sought to democratize<br />
data and its analytics so that employees<br />
from all departments can utilize this for<br />
their own ad hoc analyses every day.<br />
Gaining the data is only the beginning.<br />
For this tool to really earn its<br />
stripes, Nall points out that you<br />
need to gain true insight and<br />
analysis of the figures. “We’re<br />
always cautious to say that,<br />
in a way, the data isn’t doing<br />
anything,” he explains. “It’s the<br />
insights we’re gleaning from the<br />
information that are important.<br />
Data without analysis is wasted<br />
money. We’ve transformed how<br />
we look at the information; it’s<br />
139<br />
www.gigabitmagazine.com
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