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Gigabit December 2018

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CANADA<br />

“Comprised of<br />

Petal Booking,<br />

Petal Scheduling<br />

and Petal On–Call,<br />

this innovative<br />

platform hopes to<br />

facilitate patient<br />

appointment<br />

booking, optimize<br />

physician schedule<br />

management and<br />

secure information<br />

exchange”<br />

—<br />

Patrice Gilbert,<br />

Co-founder and CEO of PetalMD<br />

insights into when the hospital is likely to<br />

be busiest or less in–demand. “There is<br />

no way a hospital can align their medical<br />

offering and their investment in equipment<br />

if they are not aware of their patient<br />

demands,” Gilbert explains. Using<br />

the Petal Booking platform, hospitals<br />

can automate tasks that are currently<br />

done manually like booking appointments<br />

or providing further information<br />

and reminders. This is then taken one<br />

step further thanks to artificial intelligence<br />

and data. “We help hospitals<br />

and their staff to better understand patient<br />

demands and, by using artificial intelligence,<br />

we can then forecast future<br />

patient demands, such as periods that<br />

191<br />

www.gigabitmagazine.com

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