Gigabit December 2018
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MIDDLE EAST<br />
er interaction is always the top priority<br />
– in the Philippines for example, there<br />
are lots of service providers so competition<br />
is very high. If they don’t like your<br />
service, they’ll move to another,” Aninias<br />
explains. “Similarly, here in the UAE,<br />
there are a lot of universities offering<br />
the same programme so you have to<br />
develop a competitive advantage while<br />
keeping in mind the quality of service.<br />
Why would a student, or indeed a parent,<br />
choose your university?”<br />
Across the UAE, internet connectivity<br />
is a basic service with the majority<br />
of commercial and business premises<br />
offering free internet access. ADU has<br />
four different campus locations, all of<br />
which are linked with a dedicated private<br />
network from ANKABUT, which serves<br />
a national private ISP for educational<br />
institutions. Many universities can<br />
benefit from a quality network connection<br />
at special educational pricing<br />
from ANKABUT. “Anywhere you go,<br />
there should be a wireless network,”<br />
says Aninias. “Even cafés or restaurants,<br />
if they don’t have wi-fi they’re<br />
seen as a bit backward. I’m exploring<br />
what a difference this makes when it<br />
comes to the university.”<br />
349<br />
“ In the UAE, there are lots of<br />
universities offering the<br />
same programme so you<br />
have to develop a competitive<br />
advantage while keeping<br />
in mind the quality of<br />
service. Why would a student,<br />
or indeed a parent,<br />
choose your university?”<br />
—<br />
Joseph Aninias,<br />
Director of IMTS, Abu Dhabi University<br />
www.gigabitmagazine.com