Gigabit December 2018
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
NORTH AMERICA<br />
COMPANY FACTS<br />
• Ross Video provided<br />
the equipment, including<br />
Vision Production<br />
Switchers and SoftMetal<br />
Video servers, that<br />
were used extensively<br />
by the host broadcaster<br />
at the Vancouver 2010<br />
Olympic Games<br />
different supply base. As you can tell,<br />
all of these things are still related to live<br />
broadcast, so it’s still the same<br />
customer base.”<br />
“We concentrate on quality, service<br />
and cost, which is not a revolutionary<br />
approach. Lifecycle management is<br />
extremely important, because of the<br />
heavy investment Ross chooses to<br />
make in R&D in order to stay at the<br />
forefront of our market. Significant<br />
product improvements require<br />
significant change management and<br />
new product introduction. New product<br />
introduction is much smoother when<br />
third parties such as subcontractors<br />
are not part of the equation. Inventory<br />
has a reputation of being evil, but the<br />
fact of the matter is that inventory is<br />
either what you make or what you<br />
bought to be able to make what you<br />
make. If there’s hardware in your<br />
product, inventory is what you sell –<br />
so why is it considered to be so evil?<br />
Inventory allows us to be responsive<br />
to our customers’ needs. We have the<br />
best lead times in the industry and this<br />
is a definite competitive advantage.<br />
Inventory only becomes evil when it<br />
loses its ability to turn into revenue.<br />
Our customers need us to support<br />
127<br />
www.gigabitmagazine.com
Change language