Gigabit December 2018
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ASIA–PACIFIC<br />
Sales teams are also utilising a new<br />
salesforce automation (SFA) system,<br />
leaving the business to fully eliminate<br />
traditional paper-led processes to fully<br />
engage its customers.<br />
“We have fully equipped our field<br />
sales with SFA tools from mobileOne.<br />
They now have proper route planning for<br />
visiting several thousand customers<br />
across Thailand on their mobile devices.<br />
At the same time, our management<br />
team can see all the information in real<br />
time,” says Kanchanavibhu. “Aside from<br />
that, in terms of cloud infrastructure, we<br />
have moved our on-premise data<br />
centre to cloud. Our vendor, TCC<br />
Technology, has been working closely<br />
with us to successfully migrate all our<br />
critical applications and servers to run<br />
on private cloud.”<br />
Whilst the business has been a<br />
roaring success for more than four<br />
decades, it will remain imperative for<br />
SHERA to remain ahead of the curve,<br />
enabling employees to embracing new<br />
technologies in such a digitally-led<br />
climate and fully skill up its diverse<br />
employee demographic.<br />
“All of this takes some form of effort,”<br />
notes Kanchanavibhu. “When we<br />
moved to Office 365, it was a big<br />
281<br />
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