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Gigabit December 2018

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ASIA–PACIFIC<br />

Sales teams are also utilising a new<br />

salesforce automation (SFA) system,<br />

leaving the business to fully eliminate<br />

traditional paper-led processes to fully<br />

engage its customers.<br />

“We have fully equipped our field<br />

sales with SFA tools from mobileOne.<br />

They now have proper route planning for<br />

visiting several thousand customers<br />

across Thailand on their mobile devices.<br />

At the same time, our management<br />

team can see all the information in real<br />

time,” says Kanchanavibhu. “Aside from<br />

that, in terms of cloud infrastructure, we<br />

have moved our on-premise data<br />

centre to cloud. Our vendor, TCC<br />

Technology, has been working closely<br />

with us to successfully migrate all our<br />

critical applications and servers to run<br />

on private cloud.”<br />

Whilst the business has been a<br />

roaring success for more than four<br />

decades, it will remain imperative for<br />

SHERA to remain ahead of the curve,<br />

enabling employees to embracing new<br />

technologies in such a digitally-led<br />

climate and fully skill up its diverse<br />

employee demographic.<br />

“All of this takes some form of effort,”<br />

notes Kanchanavibhu. “When we<br />

moved to Office 365, it was a big<br />

281<br />

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