Annual Report 2010 - Enel.com

Nord coal plants and the construction of the Porto Empedocle
regasification terminal received an enormous boost
in 2010. Engaging in a dialogue with local stakeholders
was one of the key elements that have raised support for
various industrial projects, through practical initiatives
such as the signing of agreements and the creation of discussion
fora on specific topics.
Education, science, information
Enel continues its commitment to the younger generations
and schools with the “Play Energy” project. The initiative,
reaching its seventh edition in 2010, has become
international in scope, with activities in 11 countries: Italy,
Slovakia, Romania, Bulgaria, Russia, Guatemala, Chile,
Costa Rica, Panama, Brazil and the United States. In the
last year, over 8,300 schools and more than 460,000 students
were involved, 69,000 children registered with the
website and over 33,000 have visited Enel facilities. More
than 120,000 students took part in the final stage of the
competition. And, in an attempt to develop fuller integration
and multiculturalism, 61 schools in 5 different countries
were “twinned”.
Projects dedicated to the younger generation included
the ongoing “We are Energy” contest for children of Enel
employees. The sixth edition, entitled “Planet calls to action”,
involving children from 18 countries, focused on the
environment and sustainability and encouraged them to
think and present their ideas for saving the planet, including
through the international web community.
In 2010, the second edition of “Incredible Enel” was held
in Italy. The movable “village” on the world of energy continued
its tour throughout Italy, visiting 10 cities for a total
of almost 85,000 visitors. The world of electricity was
presented in a new way, in a space covering 800 square
meters, featuring interactive exhibits, games, workshops,
scientific experiments, events, conferences, debates and
even a musical about energy.
In Italy, training programs include the Group’s collaboration
with the Osservatorio Permanente Giovani Editori
and the universities of IULM, Tor Vergata and LUISS in
organizing masters programs, classroom lectures, research
programs, special events and recruiting activities.
As part of efforts for university students, in 2010
Enel launched the funding of scholarships and awards
at five Italian universities for nuclear or energy engineering
students to support the training of the future
132 Enel Annual Report 2010 Report on operations
engineers needed for Italy’s return to nuclear power.
The Company’s continues to focus on promoting dialogue
and scientific debate with “Orienta”, a series of meetings
for reflecting on certain strategic issues in an international
context, and with “Oxygen”, Enel’s popular science journal
on environment, energy and innovation topics. Once
again in 2010 the publication has lived up to its mission
of “science for everyone” by taking a multidisciplinary approach
that ranges from the daily aspects of science to
cutting-edge research.
Our commitment to modern art as a tool for understanding
the world in which we live is seen through “Enel Contemporanea”,
the public art project that, for its fourth edition,
has chosen the innovative award formula. In 2010,
a prestigious jury chose the winning design from among
those submitted by seven international artists.
Sustainability Day
Sharing and promoting a culture of responsibility, supporting
the creation of new ideas and the establishment
of best practices in sustainability at the global level – these
are the goals of Enel’s Sustainability Day, a true international
day on the issues of economic, social and environmental
sustainability. The first edition was held in Rome
on February 8, 2010.
In fact, companies around the world recognize that sustainability
plays a central role in long-term strategy and
there is increasingly widespread awareness of how attention
to the practices of environmental and social sus-